Assessment Cover Sheet |Learner Name | | |Course & Unit |BTEC Level 3 Extended Diploma in Information Technology Unit 8: e-Commerce | | | | |
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BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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Unit 3 – M1 Compare Marketing Techniques Used In Marketing Products in Two Organisations In this assignment I am going to compare the similarities and differences that marketing techniques described in P1 are used for the product or service chosen in Tesco and Oxfam. Firstly I will start by discussing the differences between Tesco & Oxfam. Tesco is a supermarket‚ so their marketing techniques will be completely different to Oxfam as they will have to take an approach that requires customers
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Programme: BTEC Higher National Diploma in Business (Marketing) Unit Title and Number: Marketing Planning (Unit 19) QFC Level and Credit value: 5; 15 credits Module Tutor: John Oakshott Email: johnoakshott@mrcollege.ac.uk Date Set: 8/5/2014 The above authenticity statement will be a tick box requirement when uploading onto Moodle. Programme: BTEC Higher National Diploma in Business (Marketing) Unit Title and Number: Marketing Planning (Unit 19) QFC Level and Credit
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Unit 3: Introduction to Marketing Nike Market Research Market research helps Nike to make decisions by helping them to understand the changing dynamics of the market. Market research helps Nike understand who their target market are along with its competitors it has and where they differ. It helps Nike to make improvements‚ change their business plan or change their product. There are 2 types of market research‚ these are primary and secondary research. Primary Research Primary Research would
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Unit 7 Summary Unit 7 was fascinating and I believe it was my favourite unit. This unit covered data preparation and presentation which was very interesting. I was introduced to the term data dictionary which is where a researcher list and describes items in a database‚ it also helps the research to remember the codes given to items in the research. When I first encountered the term coding in my research proposal‚ I was reluctant to meet that part of my research because I developed a bad perception
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POWERPOINT: OFSTED REPORT The purpose of the information is to make sure that parents are made aware of the ‘Ofsted’ inspection that took place on the 19-20 March. They are very important t o schools and really can be a deciding factor in weather they can attract new pupils and keep them on. The parents need to be informed because it means that they keep up to dated with what’s going on and how the school is as a whole from a processionals point of view. The purpose is also to inform making that
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Unit 18 – Task 1 – M2 M2 – Analyse the arrangements made by an event organizer to plan a business event. In this task I am going to be analyzing the arrangements made by an event organizer to plan a business. I am going to do this by identifying separate factors‚ saying how they are related and how each one contributes to the topic. In order to do so‚ I am going to use the cyclical process of management to aid my analysis. The cyclical process of management is basically the process an event organizer
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Assignment brief THREE Assignment title Recruitment Process Documentation Assessor Beverley Lockett Date issued Hand in deadline Duration (approx) Two weeks Qualification covered BTEC Business Level 3 Extended Diploma Units covered Unit 13 Learning outcomes covered LO4: Be able to participate in a selection interview Scenario Your documents produced for the previous assignment are to be used for the interview of a retail assistant . You do however have to prepare the interview pack
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P1 McDonald’s & Royal Mail McDonald Background Information McDonalds is a fast food restaurant that serves customers with food and refreshments. McDonald’s also has a drive-thru where you stop at a window whilst in a vehicle and order their food‚ they are known for this because it gives a fast service. They are world-wide with over 3000 branches and franchises making over 4.9 billion dollars after expenses such as revenue. They serve 69million customers on average everyday according to the MC Donald’s
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