Unit title: BUSINESS SCM-3M-B5 ▪ Option Taken: OPTION B ▪ Assessment Criteria: OPTION B ▪ Name: MARIA ROSA MARCO CABANES ▪ IoSCM Membership Number: 01684 ▪ Your email address: rosa.marcO@LIVE.COM ▪ Assessment Criteria File 5/7 ▪ Page 1/8 Produce a piece of work which includes the following information; 1. A description of three roles
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Unit 3 – Introduction to Marketing P1 – Task 1 What is marketing? Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example‚ a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television‚ via web‚ posters or on billboards. Marketing is the management procedure in which the product or service is moves
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Chapter 7 Assurance 1. What are the benefits to firms that decide to engage in global marketing? Company growth or expansion‚ also introducing new products internationally can expand a company’s customer sales and revenue. They can also find products that are hard to find when they go globally. 2. Why is a nation’s infrastructure an important factor for global marketers to consider? It’s important because an Inadequate Infrastructure might constrain marketers plan
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COURSE SYLLABUS COURSE TITLE: PRINCIPALS OF MARKETING INSTRUCTOR: Professor - Mark Runge OFFICE HOURS: By Appointment Only EMAIL: markrunge.rmit@gmail.com TEXTBOOK(S) AND REQUIRED TOOLS OR SUPPLIES 1. Marketing text COURSE DESCRIPTION This course is designed to provide students a clearer understanding of promoting‚ marketing and selling products and services. Information will be provided on various aspects of doing business including cultural‚ economic and legal issues
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Describe the types of resources available for producing high quality and attractive documents High quality Photocopier and someone who has the skills to use it to ensure you get a neat and clear print each time. A scanner to ensure that you can scan the document with ease when you need to and are able to keep the original. A computer to process and operate all the above machines High quality software‚ and ensure that it is up to date. Tape‚ Folders‚ Binding machine depending on the you
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The main reason McDonald’s use both SWOT and PESTLE analysis is because it allows McDonald’s to see what they can do to improve themselves in the future. SWOT is an acronym that stands for strengths‚ weaknesses‚ opportunities and threats. PESTLE has wider coverage of business and external issues‚ including political‚ economic‚ social‚ technological‚ legal and environmental factors. A SWOT analysis allows McDonald’s to consider advantages that may help tell the differences between them and their
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MARKETING PRINCIPLES 1.1 Illustrate various element of marketing process. Marketing is process of interesting potential customers and clients in product or service. Marketing process consist of four steps‚ completed whit the goal of creating value for the target customers. Some of the element are development of communication marketing plan‚ monitoring the marketing environment‚ segmentation‚ targeting and positioning. Ref(http://sbinfocanada.about.com/od/marketing/g/marketing.htm) Ref(http://wiki
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D2: Evaluate the risks involved in the installation or upgrade of software and explain how the risks could be minimised. Loss of Income: Companies can easily lose income if their computer systems shut down. When the system shuts down‚ no actions can be done‚ meaning no orders can be accepted. In this way it is very likely that the organisation will lose customers‚ also money or maybe get a very bad reputation. So when upgrading or installing a new software there is a miner chance of this happening
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Personal Selling Sales staff can work in many different businesses ‚ they can work in the high street ‚ they can sell cars ‚ clothes ‚ electronics they can also work in call centres and try sell over the phone ‚ you also get some sales staff who work from door to door and do door to door sales. Sales staff is an important roll in all organisations‚ they are the face to the customers they are what drags the customer in and talk them into buying something they are trying to sell‚ the more sales
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Principles of Marketing Principles of Marketing Timothy Emmons BUS 330 Instructor Charles Jarrell March 14‚ 2011 Harley Davidson an American Icon Marketing is about influencing people or consumers to use your product and to keep them coming back. There are many industries that utilize marketing and advertising to make revenues. The art of turning a dollar and leaving a consumer with the feeling they truly gained something from the exchange is good marketing. The motorcycle industry
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