Spencer’s‚ BBC and Easy jet. I will be talking about why each organisation has a website and how their online presence helps them achieve their business goals. The online business is growing for years so Marks and Spencer’s have adopted the online marketing plan to their advantage and are equally as active as there are on the sales floor. Marks and Spencer’s is a growing business that keeps developing higher standards for their customers so it’s important for them to improve their online services. Marks
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TESCO 1. To grow the UK core. 2. To be an outstanding international retailer in stores and online. 3. To be as strong in everything we sell as we are in food. 4. To grow retail services in all our markets. 5. To put our responsibilities to the communities we serve at the heart of what we do. 6. To be a creator of highly valued brands. 7. To build our team so that we create more value. Customers TESCO’s customers want a quality product they can buy for a reasonable price. They want these products
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2e Comments/feedback from assessor Learner’s comments: Learner’s signature: Date: Assessor’s name and signature: Date: Assessor’s general comments: Internal verifier’s comments on assessment: Name: Signature: Date: Unit 1: Using ICT to Present Information The assignment is designed to test your knowledge of different document types available and the types of information that can be included within them. Please answer each question carefully. Tutors should provide
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Unit 2 Business resources Task 3 (M2) Introduction In this report‚ I will be assessing the importance of employability and personal skills in the recruitment and retention of staff in Thorpe Park. Recruitment This is the process of taking in employees for a job when a job becomes vacant. Skills Thorpe Park looks for when recruiting staff Team working: The employees at Thorpe Park will need to be able work well in teams so that they can help other employees with work that they are doing
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Marketing Research for Pass1 Unit 3 Definition The management process through which goods and services move from concept to the customer. As a practice‚ it consists in coordination of four elements called 4P’s: (1) identification‚ selection‚ and development of a product‚ (2) determination of its price‚ (3) selection of a distribution channel to reach the customer’s place‚ and (4) development and implementation of a promotional strategy. As a philosophy‚ marketing is based on thinking about
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BTEC Assignment Front Sheet (Centre No: 11058) Learner Name: Qualification: BTEC Level 3 Extended Diploma In Engineering (FW267) Unit Title: Health and Safety In the Engineering Workplace (T/600/0249) Unit Number: 1 Assignment Title: The concept of RIDDOR and the use of accident data Assignment No: 4 Hand in dates and times: Date of Issue: 02/09/2013 Submission is: Hand in/Due Date: 11/06/2014 ON TIME □ / LATE □ Copied work will be graded as a FAIL and disciplinary action may
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Marketing‚ raising awareness of products and services Definitions Market penetration- its selling a existing a product in a existing store for example a Tesco in Brighton‚ as there are products in the existing store. New product development- new product development is doing research and development on the product‚ for example researching the advantages and disadvantages on the previous product and seeing what improvements could be made. Developing
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Business Aims / Objectives & Mission Statements A business aim is a long term goal. It is something a company is working towards to achieve the target within a certain time. To do this the business would need to use short term goals called objectives to achieve these. These objectives intend to be SMART. (Specific‚ measurable‚ achievable/agreed‚ realistic‚ time) An aim is where the business wants to go in the future‚ its goals. It is a statement of purpose‚ e.g. we want to grow the business into
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Chapter 1 Marketing: Creating and Capturing Customer Value Objective 1: Define marketing and outline the steps in the marketing process. Objective 2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Objective 3: Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy. Objective 4: Discuss customer relationship management and identify
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the five marketing management philosophies. Be sure to indicate the key components of each philosophy. 1- Production concept - The idea that consumers will favor products that are available or highly affordable. 2- Product concept - The idea that consumers will favor products that are of high quality‚ performance and features. 3- Selling concept - The idea that consumers will not buy enough of a firm’s products unless it is known on a large scale from its selling and promotion effort. 4- Marketing
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