than individuals and are driven by customer demand and need for manufacturing materials. Consumers‚ on the other hand‚ are driven both by need and by want. It is possible to entice a consumer to purchase something he does not need through effective marketing or peer pressure‚ but it is much harder to entice an organization to buy an un-needed product‚ especially when dealing with a purchasing department that is accountable for what it spends. Bulk Buys Organizations often purchase in bulk‚ whereas
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Service Marketing Control Continuous: 20% group assignment week 10 20% individual week 8 20% test: 2 Q° during 2 hours Subject to analyse: Service Organization (can be from food sector (restaurant)‚ hotel‚ education‚ hospital (medical services…) See from both sides: Favourable and Unfavourable (+suggestion to ameliorate an unfavourable point) Marketing Mix Service: 7P’s : Product Intangible product‚ you do not own the product‚ experience of using it. You don’t buy the provider of the service
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MKT203 End-of-Course Assessment – January Semester 2012 Marketing Mix Management __________________________________________________________________________________________ INSTRUCTIONS TO STUDENTS: 1. This End-of-Course Assessment paper comprises ELEVEN (11) pages (including the cover page). 2. You are to include the following particulars in your submission: Title‚ Your PI‚ Your Name‚ and Submission Date. 3. As the End-of-Course Assessment is in lieu of an examination‚ late submission will
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of excellent‚ based on the firm’s successful marketing efforts for its franchisees. The company pays strict attention to such elements as developing specifications for store signs to assure a uniform image managing a private-label program‚ arranging for special purchases for its franchisees‚ planning special promotion‚ and so on. Piggly Wiggly provides extensive purchasing assistance for its franchises by arranging for both private-label and national-brand programs. Piggly Wiggly’s private-label
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Introduction to Skills A successful manager possesses a lot of skills. The skills have opened a pathway for him to the way of success. Is it important for a manager to possess a certain skills? Is it important for a manager to learn those skills? The answer is yes. A manager needs those skills to ensure they can work with more effectively and efficiently. There are four main general skills that a manager needs to equip with. An effective manager must be proficient in these four main general skills
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Section 1 Explain your understanding of the principles of strategic marketing management You will need to: * Discuss the role of strategic marketing in an organization Strategic Marketing is a process whereby it allows the organizations to come up with a marketing plan. Within this marketing plan the organizations can analyze as to how they should satisfy their customers and make profit in return. Strategic Marketing Planning is handled from the upper management and is a very important
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P1: Exploring Creative Product Promotion Scenario: You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine. The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology‚ Apple and Samsung. Apple and Samsung are without a doubt‚ leaders in their respective fields‚ in terms of technological
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Tasks to do in Business Unit 12: M1 M2 Unit 13: M1 M2 Convenience Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them. Reach By marketing on the Internet‚ you can overcome barriers of distance. You can sell goods in any part of the
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Chapter 1: Motives and Functions of a Business 1. The goal of a business: * Businesses are established to serve the need of customers. A business can provide products or services. * The goal of a business is to make profits. a. Where the profits come from? * Revenue is generated when selling products or services. * Expenses are incurred when paying employees and purchasing machinery or facilities. * The difference between the revenue and expenses is the profit: Revenue
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BTEC Apprenticeship Assessment Workbook Level 2 Health & Social Care 1 1. THE APPRENTICESHIP AND YOUR ROLE In this induction section you will show that you understand the employer/employee relationship and what someone who works in the health and social care sector is required to do. The Workbook will help you to show that you follow agreed ways of working. KNOWLEDGE AND UNDERSTANDING Task 1 WorkSkills: Unit 1: 1.1‚ 1.2 Task 1a Complete the spider diagram below to show that you understand
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