BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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MODULE: BUSINESS ENVIRONMENT LEARNING OUTCOME ONE | ASSESSMENT CRITERIA | Understand theorganisational purposes ofbusinesses | 1.1 identify the purposes of different types of organisation1.2 describe the extent to which an organisation meets the objectives of different stakeholders1.3 explain the responsibilities of an organisation and strategies employed to meet them | What is a business? It is a system whose performance is influenced by a whole range of phenomena in its environment
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Business‚ A Practical Introduction Chapter 3 Pop Quiz answers 1. Scarcity increases the demand for a product‚ and increases the price that consumers are willing to pay for it. Scarcity of an item allows a seller to raise prices‚ while a surplus of an item means prices will decrease. 2. Macroeconomists would be concerned with issues such as job growth and unemployment‚ growth in industrial production‚ and the consumer price index. 3. Under a socialist economic system‚ businesses
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C O N T E N T 1. Introduction to National Foods Limited Page 02 2. Company Philosophy Page 02 3. Vision Statement Page 03 4. Business Practices Page 03 5. Situation Analysis Page 04 6. Old Versus New Logo Page 06 7. Marketing Mix Page 06 8. National Foods as Leading Exporter Page 11 9. National Foods in Community Page 12 INTRODUCTION TO NATIONAL FOODS LIMITED Pakistan is known for spice in the world‚ as it has brought several
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environment all affects in the activity of the business. This article focuses on how they do this on Tesco in the UK and also in China. Tesco’s in UK Tesco’s started operating in the UK 1924 and by now‚ the run 3054 stores just in the UK. Tesco is a worldwide business‚ but over 60% of group sales and profits come from the UK business. I will be investigating at external environment for Tesco’s in UK – political‚ legal and social and how these affect the business activity of Tesco. Political Factors Looking
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BTEC Level 3 National in Business Unit 9: Creative Product Promotion Unit code: Y/502/5425 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Start Date: 11th January 2012 Interim Date: 7th February 2012 Finish Date: 5th April 2012 Teacher: Mrs C Hamps Student Name: Grading Criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit
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Policy - is a predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Policies identify the key activities and provide a general strategy to decision-makers on how to handle issues as they arise. This is accomplished by providing the reader with limits and a choice of alternatives that can be used to "guide" their decision making process as they attempt to overcome problems. Characteristics of a Policy 1. Are general in nature
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Strategic planning determines where an organization is going over the next year or more‚ how it’s going to get there and how it’ll know if it got there or not. The focus of a strategic plan is usually on the entire organization‚ while the focus of a business plan is usually on a particular product‚ service or program. There are a variety of perspectives‚ models and approaches used in strategic planning. The way that a strategic plan is developed depends on the nature of the organization’s leadership
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Nathan Matthews 627 Hunter Street‚ Newcastle‚ NSW 2300 ABN: 88 143 526 089 ACN: 143 526 096 \ DIMENSION GAMING Business Plan Prepared: 24/08/2014 DIMENSION Business Plan 2014 Table of Contents Business Plan Summary ........................................................................... 3 The The The The Business ....................................................................................................... 3 Market .............................................................. Error
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Introduction to Business Communications Report: 2/21/2013 Paragraph 1: Your Vision for the Company What does it means to be a ‘’good ‘’Communicator? A good communicator is an individual that can listen‚ organized‚ clarity‚ a being sincere. Understanding their communication style‚ because understanding your communication style is the key to being a great communicator whether it is being aggressive‚ passive‚ or passive aggressive. After knowing your communicating style you must be able to use
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