Michael Awomolo Unit 3 D1 Introduction to marketing D1 Evaluation of the businesses marketing techniques and the effectiveness of the businesses activities. Introduction In this report I am writing about the effectiveness of the marketing technique used by the business of my choice which is Adidas AG. Also I will be using my research to make judgements. Adidas AG is a German sports clothing manufacturer and parent company of the Adidas Group‚ which consists of the Reebok sportswear
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profit to re-invest in the company. * To persuade the public that their brand is better than others and to gain more sales from this. The promotional aspect is integrated continuously within the marketing mix according to Walkers and these promotional activities help them achieve their business aims and objectives. Product Walkers use the product as their main selling point as it is the item that goes out to every single major retailer. They promote the product by using its outer packaging
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Introduction: I have been asked to describe the main employability and personal and communication skills required when applying for a job as customer service assistant at JD sports (P2).After that I will assess the importance of employability ‚ and personal skills in the recruitment and retention of staff in JD’s(M2). The role of customer service assistant: Customer service assistant is working directly with a company’s customers‚ answering questions‚ providing information‚ performing research
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M1- Assess the usefulness of theories of communication within health and social care environments. The SOLER Theory SOLER is a theory of communication‚ created by Gerard Egan‚ which describes essential points to ensure we can communicate effectively such as body language. If idea is that if we use SOLER when communicating with others we can make the atmosphere more calm and relaxed and make everyone feel more comfortable. Sit attentively at an angle - (This can help to convey interest as you can
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Areas include them performing market research both primary & secondary research and establishing product branding plans by promoting the products or the business name for example and placing them in appropriate locations. Businesses uses professional services that they are skilled at to advertise the product‚ service or even the business itself. Services include media buying‚ advertising design‚ and advertising production. Firstly a media buyer is an individual that the advertising agency sends
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Unit 4; P5- Lesson plan Activity number: 3 Date planned: Setting: Age of children: 6-8 Number of adults: 1 Planned activity: Number bingo (table top activity) Structured/unstructured: Structured Immediate context: Classroom Type of supervision planned: Resources and equipment planned: Board game Counters Big foam dice Prizes (1st‚ 2nd‚ 3rd prize and packet of everyone for taking part) Preparation time: 5-10 minutes Activity time: 20-30 minutes Health‚ safety and hygiene
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tools and resources to support learning. P02 | 03 Contents 1. Introduction 2. Standards for a better start Common Induction Standards g Manager Induction Standards Entry level qualifications g Preparing to Work in Adult Social Care g 3. 4. Qualifications of occupational competence g Level 2 Diploma in Health and Social Care g Level 3 Diploma in Health and Social Care g Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s
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Unit 3: Introduction to Marketing P3 Describe how your selected organisation or any other organisation uses market research to contribute to its development plans. My selected organisation is McDonalds; I am going to talk about the organisation uses types of market research they do to contribute to its development plans. * Primary research * Secondary * Qualitative research * Quantitative research The reasons that the organisation needs to do market research because
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Introduction to global marketing ‘The process of focusing the resources (people‚ money‚ and physical assets) and objectives of an organisation on global market opportunities and threats’ Keegan 1995 Marketing is now a universal discipline the new concept of marketing appeared 1960 - Marketing Myopia - Levitt now ‘strategic’ concept The Three Principles of Marketing Customer value and the value equation i.e. value greater than competitors Value equation is: VALUE = PERCEIVED
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exceed business objectives and raising the customer’s expectation and experience. The manager is in charge of motivating employees and always making sure they are providing consumers with the best of service. Without a manager the employees in Carphone warehouse will be confused and less determined to provide great service to the customers. The manager has a say of the aims and objectives of business. This influences the business financially and affects the reputation of the business. Without
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