P5- In this task I am going to look at how The business are impacted by European and international factors‚ I will also look at what impact these factors cause The business The first implication that will impact The business is the European Union‚ which has been in a deep recession this is because consumer demand has fallen‚ whilst unemployment rates are increasing across the European union. This has caused great concern to global markets as the possibility that Greece may not be able to
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Tesco Research Methods Primary Research - This is research done by the business: Club Card Tesco have a scheme where customers sign up to a club card providing their information‚ from these customers can build up points which they can pay for items‚ Tesco can use this information to create a database and send direct mail and emails to
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D1: Evaluate the influence different stakeholders exert in one organisation. I will be evaluating the influence different stakeholders exert on Carphone Warehouse. Carphone warehouse is a successful UK mobile phone retailer. They have 1‚700 stores across Europe so they are a large organisation. Manager is one of the stakeholders in Carphone warehouse. The influence the manager has on Carphone warehouse is very important. The manager in Carphone house is driven by success and will look for innovative
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Unit 3: Introduction to Marketing Nike Market Research Market research helps Nike to make decisions by helping them to understand the changing dynamics of the market. Market research helps Nike understand who their target market are along with its competitors it has and where they differ. It helps Nike to make improvements‚ change their business plan or change their product. There are 2 types of market research‚ these are primary and secondary research. Primary Research Primary Research would
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ec A). Functional areas are mainly used in large businesses‚ because they usually work in departments‚ each department work using the functional areas that relate to it’s particular area. They are mainly used to ensure that business activities are carried out efficiently and are need if a business is to achieve it’s aims and objectives. The main functional areas in a business are: • Production • Research and development • Administration • Customer service • Sales • Marketing
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Unit 3 – M1 Compare Marketing Techniques Used In Marketing Products in Two Organisations In this assignment I am going to compare the similarities and differences that marketing techniques described in P1 are used for the product or service chosen in Tesco and Oxfam. Firstly I will start by discussing the differences between Tesco & Oxfam. Tesco is a supermarket‚ so their marketing techniques will be completely different to Oxfam as they will have to take an approach that requires customers
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Unit 1- Business Environment Task: P1 Range of different businesses and their ownership You work as a junior researcher for a business magazine and you have been asked to prepare background material for a reporter. The reporter wants you to carry out Investigation into 2 contrasting businesses- one in private sector and the one in public sector or in voluntary sector like charity. You need to write a report covering all your investigation. Note: The private sector company must be a large supermarket
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Discuss the advantages and limitations of animated GIF’s GIF’s stands for Graphics Interchange Format. This file format is a bitmap image that was introduced in 1987 by CompuServe. GIF can contain a maximum of about 256 colours. A GIF animation is a graphic image that moves. This animation is mostly seen online. An example of animated GIF could be letters that get bigger magically. GIF animations consists of many pictures such as frames. Animated GIF’s can be used in many ways such as advertisement
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Marketing Definition of marketing: The simple definition of marketing is the selling and promoting services or products. Marketing is also defined as meeting the customers’ needs. Effective marketing is based on a number of things for example; the product must reflect lifestyle to suit the customer’s needs; must have some sort of special features to create interest in order for the product to sell; must be a quality product; be affordable and value for money to be successful on the market.
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TESCO Type – Tesco is one of the biggest Supermarket in the UK. It is not a local or a national business as they have shops all around the Europe. Tesco is a global business as it got stores in 14 countries across Asia‚ Europe and North America. Tesco belongs to the private sector which is run by private individuals or groups and is not under the government control. Tesco belongs to the tertiary sector because it provides goods and services to their customers. Purpose – Tesco’s main
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