Marketing Plan: Vita Lemon Tea Environmental Analysis Consumer Analysis Recommendation Company Analysis Agenda 1. Company Background 2. Situational Analysis 3. Recommendations Company Background Year of establishment: 1979 Founder: Dr. Lo Kwee-Seong Different flavors e.g. Low sugar‚ SUPERICY‚ Ceylon‚ LimeLemon‚ Honey Different type of packing e.g. Canned‚ Tetra-pack‚ In bottle. P.E.S.T. Analysis Political environment Economic environment Social environment Technological environment Opportunities
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SWOT analysis SWOT is an abbreviation of strength‚ weaknesses‚ opportunities and threats. This method is one of the famous tools that marketers and entrepreneurs used to classify the company state it is in and come up with good solutions. A SWOT analysis can help company to gain insights into the past and come up with possible solutions to an existing or potential problems (Ommani 2011‚ p.1). Strengths and weaknesses are mostly determine by the internal features which can be controlled by the
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Technologies Help Target Sales Prospects 1. Identify the key software applications used by The Tea Collection. In this video‚ 3 different kinds of software applications were mentioned in different business processes‚ which are: 1). A design software‚ which is used in the product design stage‚ to make a designed dress come to real life. 2).A geographic data mapping software in marketing analysis process to target new prospects and find regions that are over-saturated with children clothing
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James Taylor planted the first 19 acres of tea in Loolecondra Estate near Kandy‚ Ceylon and this marked the birth tea industry in Ceylon (Sri Lanka) 1872 First sale of Loolecondra teas in Kandy 1873 Export of Sri Lanka’s first tea consignment of 23 lbs from Loolecondra Estate to London 1876 Founding of the first Broking firm John Brothers & Co. 1877 Manufacture of first “SIROCCO” tea drier by Samuel C. Davidson 1880 Manufacture of first tea rolling machine by John Walker & Co
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Japanese tea ceremony is a very beautiful and meaningful traditional culture of Japan. It is a choreographic ritual of preparing and serving Japanese green tea‚ called Matcha‚ together with traditional Japanese sweets to balance with the bitter taste of the tea. Which in every step in the tea ceremony‚ is made by the heart whether to prepare the sweets till to making tea. Having witnessed or taken part in the Japanese Tea Ceremony even for only once‚ they will understand that in Japan‚ serving tea is an
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The Two Faces of the Tea Party The Tea Party movement of the late 18th century has been reinvented by a different group of political figures in today´s society. Both movements have similar intentions but are protesting and campaigning for very different reasons. This paper will look at today´s Tea Party and compare the protesters and their reasons for protesting with those of the Boston Tea Party all those years ago. The first movement called ´´The Boston Tea Party´´ began in 1773. It represented
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COFFEE & TEA OVERDOSE a. Drinking coffee and tea is a part of the daily life of adults and some of the young. Coffee which is made from Coffee beans and Tea which is made from tea leaves are often considered as helpful to our daily lives although tea is regarded as more healthy due to coffee having more Caffeine. However‚ they are technically both considered harmful to our health too. The pleasure of drinking coffee and tea excessively can have harmful effects to our health because of the Tannic
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Assignment Honest Tea- Corporate Social Responsibility due Tues February 28 Please watch an online video. The video shows how one company‚ Honest Tea‚ takes social responsibility seriously and works to apply it at several levels business-wide. To watch the video you can either: 1- Click on the link below. 2- Copy and paste the link. 3- Highlight the link‚ click on the right mouse key and select open hyperlink. 4- Highlight the link‚ press the Ctrl key + click to follow the link to the online video
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Jessica Lillquist Honest Tea Case Study 2/4/15 Financial Analysis of Honest Tea Through Honest Tea’s three years of business‚ their business shows some positive signs of a promising company. Since Honest Tea is a start-up company‚ it is understandable that their net income is in the negatives since their expenses will outweigh their sales‚ but as the three years have gone on‚ their net income has improved‚ and even increased by 74% from 1999 to 2000 from -$882‚359 to -$228‚879‚ which shows a positive
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McLeod Russel world’s largest tea plantation Company‚ accounting for 8% of India’s total tea production and 2% of the world’s tea production. McLeod Russel has been growing tea in India since 1869. They manage 47 tea estates in the Assam Valley‚ 6 tea estates in the Dooars region of West Bengal‚ 3 factories in Vietnam and 6 estates in Uganda and we have management control of the world renowned Gisovu estate in Rwanda. It is undisputedly the single largest private sector tea company in the world with
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