INTRODUCTION OF FMCG INDUSTRY FMCG’s or fast moving consumer goods are the products which are frequently purchased by consumers including toiletries‚ soaps‚ cosmetics‚ teeth cleaning products‚ shaving products‚ detergents‚ other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ plastic goods etc. They are such items which are consumed daily or become necessity for human being. Everyone needs toothpaste as soon as they get up to washing their hand from soap after having their
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always been a part of the political arena. There exists a body of social science and psychological study specifically related to power and the effects it has on men and women‚ particularly in the political field. Power and influence can lead to a “bubble effect” for some politicians where they become insular. The formation of a double standard and hypocritical behavior emerges. A 2010 The Economist magazine article explains this political phenomenon. “Politicians who have extramarital affairs while
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Before I read the text “The Filter Bubble” by Eli Pariser‚ I predict that the text will be mostly about how self-aware technology is becoming. Also‚ I think the author will take a firm position against this kind of technology for various reasons. Lastly‚ I think the author will somehow tie this kind of developing technology to humanity losing its freedom because of it. After reading the text‚ I concluded that my pre-reading analysis was right. The author takes ample amount of time to accentuate
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Brand analysis/ IMC Analysis on Lipton Ice Tea‚ Oishi Green Tea‚ Fuji Green Tea. Brand analysis consist of 4P ’s In 2005‚ the tea industry reached the $1.7 billion category and it is expected to continue growing indefinitely (Mintel 2005). Market analysts believe the tea industry will continue to boom and is not expected to reach saturation level in the near future. The favorable movement in the tea industry can be attributed to two major factors: A consumers need for convenience and time-saving
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Since its startup in 1998 Honest Tea has grown tremendously under the leadership of Seth Goldman especially due to the unique business model of operating in the niche market of high growth low calorie nonalcoholic ready-to-drink beverage industry. While the global beverage revenue is expected to reach $994 billion by 2018 at a rate of 3.3% growth‚ the non-alcoholic‚ ready-to-drink is expected to grow at a compound rate of 5% and to reach a sales volume of over $200 billion by 2020 (Bailey‚ 2014)
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Tata Tea Ad Analysis Tata Tea “ Jaago Re” Ad Campaign Analysis Tata Tea Overview o Formed in 1983 from the erstwhile Tata Finlay Company‚ a joint venture company formed in 1964‚ Tata Tea Limited is a group Company of TATA Group. Positioning in the market o Tata Tea announced a new chapter in its evolution by unfolding an innovative positioning and presentation of its largest tea brand – Tata Tea. o The brand shifted its positioning from a brand
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Introduction: Situation analysis involves evaluating the situation and trends in a particular industry or company’s market. We have to consider two things while situation analysis 1. Company’s external or macro-environment • Industry and competitive conditions 1. Company’s internal or micro-environment • Competencies‚ capabilities‚ resource strengths and weaknesses‚ and competitiveness. Industry and competitive analysis uses a tool kit of
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IMPRA TEA EXPORTERS (PVT) LTD COMPETITOR ANALYSIS REPORT [pic] • TO : Marketing Manager • FROM : Marketing Assistant • SUBJECT : Competitor Analysis • DATE : 27 : 11 : 2009 CONTENTS 01. IMPRA TEA EXPORTERS (PVT) Ltd. 1.1 Background
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who really likes sardines? The word sardines for me sounds unpleasant because is not something most people enjoy eating. Bearman’s childhood sounded rough because in his school years‚ his lunch consisted of just sardines. The reading‚ My Half-Baked Bubble made me think back in the days‚ when I was in elementary school. Our lunch at our school was not the best‚ except on fridays was where we got excited for pizza. I had no sort of reaction after reading the story because all Bearman wanted to do was
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Housing Bubbles in Metropolises in China Introduction The boom of house market has emerged accompanying with the soaring development of Chinese economy over the last two decades. Although the prosperity of real estate sector makes contributions to the growth of national fiscal revenue and Gross Domestic Product‚ it also raises a serious problem --- housing bubbles‚ defined as the housing prices deviate too much from its fundamental value (Flood and Hodrick‚ 1900)‚ especially in metropolitan
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