Tutorial Questions – Week 8 1. What factors influence the perceived credibility of an informal information source? List and discuss factors that determine the credibility of formal communication sources of product information. The perceived honesty and objectivity of the source of communication has an enormous influence on how the communication is accepted by the receiver. The major factors are perceived intention of source‚ correct use of celebrity endorsements and the appropriateness of
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1--------------------------------------------------- Boston Beer‚ in response to consumers’ preference changes to more flavorful and bitter tasting brews‚ was founded in 1894. Boston Beer implements a “quality at any cost” strategy with a strong emphasis on product differentiation and implementing quality ingredients into its products. For instance‚ Boston Beer was the first company to employ a stamped freshness date on its bottles and ingredients are imported from around the world. Additionally‚ Boston Beer relies heavily on contract
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Vietnam War Notes Key events timeline of the Vietnam War. 1954‚ Nationalists remove the French from Indochina. 1954‚ The South East Asia Treaty Organisation is set up. 1962‚ Australia along with USA‚ sends military advisors to South Vietnam 1964‚ National service is reintroduced in Australia 1966‚ The first US combat troops land in South Vietnam (start of the Vietnam War). 1967‚ Australia increases its forces in South Vietnam 1969‚ Increasing discontent of the Australian public about Australia’s
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REPORT 2011 Foster’s has unveiled a new brand identity For its iconic australian beer business We’re united by the bond only a beer can create and a belief that if a whole lot more people raised a beer in friendship‚ the world would be a better place. ABN 49 007 620 886 Foster’s GrouP limited FiNANCiAl report For the twelve moNth period eNded 30 juNe 2011 THE BEER COMPANY LOVED BY AUSTRALIANS As a beer company‚ we’re proud that we bring people together‚ in unguarded moments‚ where
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Economies of scale: The increase in efficiency of production as the number of goods being produced increases. Government policies: restrictions on advertising leading to surrogate ADVT.‚ polic ies which make it difficult for expansion of companies. Access to distribution channels: cost of distribution in this industry needs to be looked at logically. If firms in this industry carries significant costs from distribution which are then reflected in their prices to customers‚ the customers
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Chmielaki is one of the most famous festivals of beer in Poland. Chmielaki takes place every year in Krasnystaw‚ a small picturesque town fifty kilometres south-east from Lublin. The event is held at the end of August and continued for three days. Exhibitors of beer compete for the prize of Grand Prix of Chmielaki. The concomitant circumstances are concerts‚ bungee‚ tents with gifts and snacks and of course with beer. Last two years‚ I went to see what the excitement was all about. When I arrived
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1. - (Hieroglyphic) Glyphs. Mayan writing. 2.-In what countries of the actuality did the civilization have its place Mayan? Southern Mexico to much of central America. Heart of their highlands of Guatemala and the plains of the Yucatan. 3. - Mention at least three of five Mayan cities to which one alludes in the documentary. Tikal‚ Copan‚ Palenque. 4.-What happened with the Mayan writing system after the arrival of the Spanish? It disappeared because the Diego de Landa believed that the Mayan
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In Christopher Paul Curtis’ novel‚ Bud‚ Not Buddy‚ Bud had to make choices: to survive or thrive. He made rules to help him thrive in life. One rule that he formulated was Rule number 3‚ “If you got to tell a lie‚ make sure it’s simple and easy to remember (Curtis 11).” One quote was‚ “…Bud Caldwell’s Rules and Things for Having a Funner Life and Making a Better Liar Out of Yourself (Curtis 11).” I think Bud followed his rule to make a simple lie to thrive because his rules are to have a “funner”
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Challenges Faced When Charlotte Beers was hired at Ogilvy & Mather they were in turmoil and needed a desperate change. Ogilvy & Mather had once been a thriving‚ and revolutionary advertising company. Due to competition‚ and market changes Ogilvy & Mather lost many high paying clients‚ and were forced to adjust the way they performed business. Charlotte Beer’s was the first person to be hired externally from the company. With Charlotte’s prior experiences she understood the challenges that Ogilvy
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Boston Beer Company (Samuel Adams) SWOT Analysis Samuel Adams has long been one of America’s most popular beer companies. The Boston Beer company prides itself on great tasting beer for the consumer‚ and profitable growth for the company. Although Samuel Adams beer is a popular beer in New England‚ it only holds just over 1% of the market share of the beer industry. Overwhelmed by popular brews such as Bud‚ Coors and Corona‚ Samuel Adams struggles to gain market share. Even with their low market
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