The Advantages and Disadvantages of 7 Days Inn As a typical budget hotel‚ Seven Days Group Holdings Limited established in 2005 and now‚ more than 1000 Seven Days Inn have scattered all around the China (Zhang‚ 2012). I registered to be a member of 7 Days Inn two years age‚ and have already lodged in three branch stores in different cities during my travels. Budget hotels are considered as 1 star hotel because they provide lodging at cheaper price varies from 30$-40$ per room per night. The main
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The Marketing Strategies of Apple Inc. Charles Pinckney II Jason Miller Kim Lehecka Robert Paul Texas A & M University CommerceTable of Contents Executive Summary………………………………………………………………………......3 Introduction‚ Company Overview and Market Opportunity Overview……………………4 Situation Analysis……………………………………………………………………………...4 SWOT Comparison Table…………………………………………………………………….6 Target Market Analysis………………………………………………………………………..6 Marketing Mix………………………………………………………………………………….
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At first glance‚ the budget hotel sector1 looks promising over the long term. It offers a reliable value proposition: a clean‚ dependable‚ inexpensive place to stay for business people and tourists. These hotels offer better facilities than most one to two star hotels or guesthouses in many cities and districts where previously the economy hotel experience could best be described as uncomfortable –all at a similar price level. There is also the potential
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PROJECT REPORT ON CASE STUDY ON STRATEGIES OF SALES AND MARKETING FOR BUDGET HOTELS. Submitted By: Yogesh Kumar Under the Guidance of: NCHMCT ROLL NO.: 111750 Mr. P. Suresh Final Year Lecturer B.SC in Hospitality & Hotel Administration (IHM GWALIOR) IHM Gwalior CERTIFICATE OF THE
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Syllabus as of October 10‚ 2012 NYU/Stern Executive MBA Program B01.2310.87: Marketing Spring‚ 2013 Professor Priya Raghubir Office: Tisch 809; Phone: 212.998.0727; Fax: 212.995.4006 e-mail: raghubir@stern.nyu.edu; Web: www.stern.nyu.edu/~raghubir Course Objectives As the core Marketing course in the EMBA program‚ the objectives of this course are: 1. To introduce you to the role of marketing in organizations; 2. To teach the basic concepts and tools used in marketing‚ including: - Elements of
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The case study “Meeting the needs of the consumer: An IKEA Case Study” An introduction To the Case Study company IKEA study to show how the vision and mission of quality Ingvar Kamprad entrepreneurs which is about the decor and design house that has a low cost to the majority of people can afford. According to the case study provided and prepare a report responding What kind of Business is IKEA? What is the goal of the company for today’s business? Discuss how IKEA’s vision
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costumer and employee (waiter) with the goal of fidelizing the costumer to the company. We are being focused on the gaps model of service quality proposed by Valarie A. Zeithaml‚ Mary Jo Bitner‚ and Dwayne D. Gremler by the chapter of services marketing strategy. To do this is necessary to make sure about the market and the way
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McDonald’s #1 Store Museum is a recreation of the first McDonald’s Restaurant opened in Des Plaines‚ Illinois by McDonald’s Corporation founder‚ Ray Kroc‚ on April 15‚ 1955. The Museum Facility: The original red and white tiled restaurant building featuring the Golden Arches underwent several remodels through the years and was finally torn down in 1984. The present facility was built according to the original blueprints with some modifications to accommodate Museum visitors and staff. The "Speedee"
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Table of Contents • Objective……………………………………………………………………………………………………………….3 • Method………………………………………………………………………………………………………………….3 • Results/Discussion….……………………………………………………………………………………………..3 o Question 1…………………………………………………………………………………………….…..3 o Question 2…………………………………………………………………………………..……………..5 o Question 3…………………………………………………………………………………………………..6 o Question 4…………………………………………………………………………………………………
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variables which affect the price of a product is perceived value. If consumers believe a product is of better quality than similar products on the market‚ the firm is able to charge more for their product. As well‚ firms may choose to use discounting strategies or base their price against the competition. The second p refers to the product/service itself. The product refers to a firms unique product/service mix. It is all of the products and services in which the firm offers including both tangible and
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