MASTER OF BUSINESS ADMINISTRATION MM5762 MARKETING MANAGEMENT GROUP PROJECT LECTURER: DR. PIYUSH SHARMA FACULTY OF BUSINESS THE HONG KONG POLYTECHNIC UNIVERSITY Prepared by Group 2 KWAN Tak Wing Andy 13036541G SHUM Tiu Tiu Danny 13010819G WU Fung Nga Tracy 13033465G YEUNG Shuk Ming Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS
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References: Bloomberg BusinessWeek. (2013). Haier Electronics Group Co. Retrieved from http://investing.businessweek.com/research/stocks/financials/financials.asp?ticker=1169:HK Chan‚ X Chetty‚ S. (2012‚ autumn). A different dragon. Mercury Magazine‚ 1(2)‚ 22-25. Retrieved from http://www.fek.uu.se/mercury/index.asp?page=no2 Core Value of Haier‚ Copyright © 2013 Haier Inc Corporate culture of Haier‚ © 2013 Slide Share Inc. retrieved May 09‚ 2013
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one : one Rachel Appleby John Bradley Brian Brennan Jane Hudson Překlad: Vladimír Kuzba business slovníček intermediate+ 2 business one : one business one : one glossary Key AmE BrE fml infml American English British English formal informal slovníček authorization (n) official agreement to sth or official permission for sth oprávnění‚ zplnomocnění‚ pověření‚ povolení baked (adj) cooked in an oven without extra fat or liquid pečený banned (adj) officially not allowed zakázaný
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Curled Metal Incorporated has declining sales‚ but has developed a new product (curled metal pile driver pads) that‚ in field tests‚ deliver customer benefits that are many times CMI’s manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI’s Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential‚ aligning price with business strategy‚ and the implications
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Leadership ENHANCING SCHOOL MANAGEMENT: LEADERSHIP FOR SCHOOL MANAGERS: A PAPER PRESENTED DURING THE SOS KINDER DOF INTERNATIONAL (EAST AFRICA) ANNUAL PRINCIPALS’ WORKSHOP IN NAIROBI 13TH – 15TH AUGUST‚ 2008. MORRIS W. MULUPI‚ M.ED. Leadership for School Managers 1. Introduction Schools are organizations established by society for the purpose of educating its children. The education process should transmit desirable values usually embodied in the
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October1 Balance brought forward : Cash in Hand : $5000 Cash at Bank : $ 90‚000 October2 Received Cash loan of $25 ‚000 from Partners . October3 Bought goods of $156‚000 October4 Bought Motor Van paying by check $1‚600 October5 Cash Withdrawn from the bank $25‚000 October7 Paid Wages in Cash $16‚000 October8 Cash Drawings $10‚000 October10 Cash Sales paid directly into the bank $28‚000 October12 We paid the following Accounts by Check less 10% discount in each case: Marshal
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Geographies of Social Difference Spring 2014 ASSIGNMENT 1. WORKSHOP REPORT Question 1. -712470229235Figure (1)Unemployed people as percentage of the labour force‚ Sydney‚ 2006. Source: ABS 2006‚ p.44-45 -808355666750Figure (2)People not fluent in English as a percentage of the total population aged 5 years and over‚ Sydney‚ 2006. Source: ABS 2006‚ p.30-31 -876300494665Figure (3)Low income Households with a gross weekly income less than $500‚ as a percentage of all households. Sydney‚ 2006
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Fiscal Policy in Kenya: Looking Toward the Medium-to Long-Term By Kamau Thugge‚ Peter S Heller‚ and Jane Kiringai[1] Executive Summary Kenya’s authorities‚ in articulating their vision for the next two decades of Kenya’s development‚ understood clearly that fiscal policy would need to play a critical role in influencing the pace at which the economy will grow and its capacity to deal with the key challenges that will arise over the next several decades. Domestic policy challenges include
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relations: The nature of relations can be seen through two different perspective views which are Pluralist and Unitarist. There is a clear distinct difference between both because the personnel manager‚ the focus is more on individualistic where individual interest is more than group interest. Here‚ HR manager through a shared vision between management and staff create a corporate vision and mission which are linked to business goals and the fulfillment of mutual interest where the organization’s needs
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UNIVERSITY OF SCIENCE & TECHNOLOGY Y E M E N UNIVERSITY OF SCIENCE & TECHNOLOGY Y E M E N SEPTEMBER SEMESTER 2012 BMMK5103 MARKETING MANAGEMENT ASSIGNMENT Case Study‚ NIVEA FOR MEN Submitted by: Abdulsalam Al-Souhigi Academic No.201110007 Dr. NABIL ALABSY Table of Contents 1. Question No. 1 ………………………………………………….. 3 2. Question No. 2 ………………………………………………….. 4 3. Question No. 3 ………………………………………………….. 5 4. Question No. 4 ………………………………………………….. 6
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