“The Long Tail is only relevant to buying products and not any other aspect of the Internet.” Discuss. The Long Tail refers to the marketing strategy which involves selling a large selection of goods with relatively little quantity of each sold. The term “long tail” was popularised by Chris Anderson in his article in Wired magazine which had mentions of how this strategy was incorporated by firms such as Amazon.com. The Internet can be credited for the plausibility of the Long Tail form of marketing
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ail Project #4: Literature Search “The Long Tail” by R. Cros Table of contents I. Background II. Thesis 1 and 2 III. Thesis Findings A. Thesis One – Consumer-Driven B. Thesis Two – Higher Consumer Engagement IV. Thesis Objections V. Unanswered Questions VI. Bibliography VII. Abstracts (compiled) I. Background As a part of the MBA curriculum‚ a class titled Management Information Systems was given at Roosevelt in the fall of 2009. The
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{Do you think Amazon uses the long tail model? Through independent research‚ compare and contrast Amazon ’s approach to offering a "limitless selection" and that of Netflix} The long tail is a phenomenon whereby firms can make money by offering a near-limitless selection the term was coined by Chris Anderson‚ an editor at Wired magazine‚ and I feel both Amazon and Netflix have a long tail model since they can offer things that many stores don’t carry so there is always something for someone.
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These days the World is shifting from mass marketing to personal service‚ from focus on mainstream products to popularity of unique and personalized goods. This principle is reflected in the Long Tail theory‚ which explains phenomenon of why revenue from total quantity of items‚ which are out of top positions‚ outnumbers greatly the one brought by a relatively short list of “hits”. Sellers of all kinds are no longer limited by physical space of stores when operating in a virtual environment. Neither
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seven years‚ then joining WIRED magazine in 2001 where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail; which he later expanded into the 2006 book‚ The Long Tail: Why the Future of Business Is Selling Less of More. He is the co-founder and chairman of 3DRobotics‚ a robotic manufacturing company. His book The Long Tail: Why the Future of Business Is Selling Less of More appeared on the New York Times Nonfiction Best Sellers list. The details of which have
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What exactly is “the Long Tail” in Marketing? The Long Tail in marketing is the concept that‚ outside the mainstream‚ exists a large‚ diverse and potentially underserved market. For a growing number of products and services‚ reaching the underserved market is increasingly becoming the primary goal‚ and online marketing appears to be coming out on top as the way to get the job done. (Evans 2007) According to Anderson (2004)‚ “everyone’s taste departs from the mainstream somewhere‚ and the more
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The Long Tail Book Report The definition of "The Long Tail" by Chris Anderson is that the more a society advances‚ the more companies will expand the diversity of their products to cater to specific groups of people instead of turning to the popular ’hits’ as the only product. And as more products become available‚ people’s taste will expand creating more markets. As the book quotes Kevin Laws for saying‚ "The biggest money is in the smallest sales" (Anderson 23)‚ meaning that there are a huge amount
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ABSTRACT Pill bugs live in an outside environment where they are able to get the necessary amount of energy from organic matter. This environment is where water and organic matter is plentiful. In there natural habitat‚ pill bugs are found in dark‚ damp places. Living in moist places is important for pill bugs so they can take in enough water‚ and if water is not available‚ they group together to prevent water loss. Pill bugs most often live in dark places because they have a negative photo taxis
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to a stimulus (Lab #12). Isopods‚ otherwise known as pill bugs‚ are scavengers that feed on dead and decaying plants and animals. Pill bugs vary in color from dark grey to dark brown and are easily recognized by their oval‚ segmented bodies. They are the only crustaceans that have adapted to living their entire life on land (Potter). However‚ pill bugs still breathe through gills; therefore‚ they are restricted to live in environments with high humidity ("Isopod‚ Pillbug‚ Sow Bug Information”).
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Movement of Pill Bugs? Purpose: The purpose of this lab was to analyze pill bug’s activity in different environments and determine the effect of wet/dry or dark/light environments have on them and how taxis takes place in their choices in living in areas. Background information: Terrestrial isopods are commonly referred to as sow bugs and pill bugs and have other nick names as well. These pill bugs are also related to lobsters‚ crabs and shrimp making them breathe with gills. Pill bugs also tend
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