A) Company Profile a) Historical Background TOYOTA MOTOR CORPORATION (NYSE: TM) is a Japanese multinational automaker headquartered in Toyota‚ Aichi‚ Japan. It was founded in Japan on August 28‚ 1937. The company originally produced small cars and light trucks for consumption in Japan and for exports to other countries. The first Toyota retail dealership was opened on October 31‚ 1957 in Hollywood‚ CA. In 1980 a heavy United States import tax on vehicles forced Toyota to open a plant in
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sales of €193 billion and profits of €21.9 billion in 2012 (Volkswagen Group‚ 2013). The group markets low- consumption small cars‚ luxury cars‚ trucks‚ buses and motorcycles under its 12 brands: Audi‚ Volkswagen‚ Skoda‚ SEAT‚ MAN‚ Bentley‚ Scania‚ Bugatti‚ Lamborghini Porsche‚ Ducati and Volkswagen commercial vehicles. The group employs 550‚000 people worldwide and operates 100 production facilities in 27 different countries‚ while selling its products in 153 countries (Volkswagen Group‚ 2013). The
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the brand with construction of plants in Asia‚ South America and Eastern Europe. These strategies have helped reduce labour costs at home and develop a more flexible work force. In purchasing high profile‚ luxury brand car makers in Lamborghini‚ Bugatti and Bentley and turning around the fortunes of the lower end models in the group‚ Piëch has created a brand that is able to position itself in most markets and defend its territory from competitors by having the ability to be able to
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STRENGTHS • Logo-BMW’s white-and-blue logo is recognizable worldwide‚ and recalls the company’s start as an aircraft engine manufacturer. It symbolizes a pilot’s view through a propeller as alternating white and blue segments. • Most successful multi-brand premium car manufacturer-BMW has three brands‚ BMW‚ MINI‚ and Rolls-Royce. They delivered 141‚952 BMW‚ MINI and Rolls-Royce automobiles in 2007 and sales increased by 7.4% from the previous year. • Super luxury Rolls Royce car-The Rolls-Royce
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Isadora Duncan 	Isadora Duncan was a famous dancer who brought a new kind of dance to the world. She danced out the feelings from deep in her heart. Unlike other dancers in the late nineteenth century‚ Isadora Duncan danced with flowing motion. She was not a ballerina‚ and did not like to watch ballet dancers‚ with their stiff bodies and unnatural pointe shoes. At first she was not liked‚ but as time went on‚ Isadora Duncan became a dance revolutionist people all over the world
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people all around the globe produces over 24‚500 vehicles per working day‚ as well as providing vehicle-related services. The Volkswagen Group’s models are sold in more than 150 countries. The Group consists of eight brands: Volkswagen‚ SEAT‚ Audi‚ Bugatti‚ Lamborghini‚ Bentley‚ Skoda and Volkswagen Commercial Vehicles. The name Volkswagen means “people car” in German‚ and it absolutely justifies itself‚ because the aim of the Group is to offer attractive‚ safe‚ environmentally friendly vehicles
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SEGMENTATION‚ TARGET MARKET SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management | | CONTENTS GENERAL INFORMATION 2 OVERVIEW OF THE INDUSTRY 2 PROCESS OF SEGMENTATION 6 Demographic Features 7 Age Factor 7 Gender Factor 7 Income Factor 8 CHOICE OF TARGET MARKET 9 Five Patterns of Target Market Selection 9 Single-Segment Concentration 9 Selective Specialization 9 Product Specialization 9 Market Specialization 10 Full Market
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203 million (2011: 6.336 million)‚ corresponding to an 11.4 percent share of the world passenger car market. The Group is made up of nine brands from seven European countries: Volkswagen‚ Audi‚ SEAT‚ Skoda‚ Volkswagen Commercial Vehicles‚ Bentley‚ Bugatti‚ Lamborghini and Scania. Volkswagen products are well known by consumers for German engineering at an affordable price. In the mid 1970’s Volkswagen made a fundamental shift in their efforts from manufacturing cars that were solely economical to
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Student Research Projects/Outputs No.052 VW in China Elisenda Pujol MBA 2010 China Europe International Business School 699‚ Hong feng Road Pudong‚ Shanghai People’s Republic of China 1 1. Overview of VW. a. History of the group b. The company today 2. China’s car industry 3. 4. 5. 6. 7. VW in China Recent Market car industry in China The fight for the market share VW current performance and future plans. Sources 1. Overview of VW History of the group VW
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TRAINING REPORT VOLKSWAGEN CARS (1ST June to 16TH July 2012) Submitted for MBA IIIrd Sem Submitted by: Submitted to: MUKESH GEHLOT R.L. Dadhich MBA III sem Director of Lachoo Memorial college Department of Management studies LMC College of science & technology Management Faculty Session 2012-2013 ACKNOWLEDGEMENT It is a great pleasure and privilege for me to present this Summer Training Project Report titled “VOLKSWAGEN CARS
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