A STRATEGIC PROPOSAL FOR BY GLOBAL INNOVATIVE PARTNERS Table of Content i. Introduction …………………………………………………………………………………...1 ii. Macro-Environmental Analysis ……………………………………….………………………2 iii. Porter’s five force model ……………………………………………………...………………4 iv. Key Success Factors ……………………………………………….…………………………6 v. S.W.O.T Analysis ……………………………………………………………………………… vi. Resource Analysis ...…………………………………………………………………………… Physical Resources Human Resources Intangibles Financial Resources
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Case 2: Build a Bear Workshop: Where Best Friends Are Made The Build a Bear Workshop is a great idea‚ but it is a one-time deal. I feel that Build a Bear is a fad and that it does not have staying power. The ideas and concepts are great‚ and children love all the interaction involved in making their own teddy bear by stuffing it with love and giving it a heart. But‚ I feel that once a child has the bear or animal they wanted to create and an outfit or two‚ the excitement is over. They have experienced
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Build-a-Bear atelier‚ Inc. is the foremost and the solitary international company catering “makes your own stuffed animal”‚ It is a bilateral market of entertainment. It was founded in the year 1996 by Mr. Maxine Clark. Build a bear administered 351 company owned retail stores in the United States‚ Canada‚ United Kingdom and Ireland and 91 Franchised Retail Stores in International Locations – Germany‚ Japan‚ Australia‚ Denmark‚ Mexico‚ South Africa‚ Thailand‚ Singapore‚ Gulf States‚ Norway‚ Brazil
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1. Give examples of needs‚ wants‚ demands that Build-A-Bear customers demonstrate‚ differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s action? Needs: Build-A-Bear customers are children‚ who have needs of belonging (joining the Build-A-Bear "club.")‚ affection (creating and caring for another being)‚ self-expression (the ability to create a product that reflects elements of the self). Wants: In this case‚ children want a place where they can get a toy
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Principles of Marketing César Eduardo González Company Case Build-A-Bear‚ Build-A-Memory Examples of needs‚ wants‚ and demands that Build-A-Bear customers demonstrate‚ differentiating each of these concepts. What are the implications of each on Build-A-Bear actions. Needs: Understanding needs as states of felt deprivation‚ not created by marketers but basic parts of the human makeup‚ we can say that Build-A-Bear customers demonstrate the individual need of self-expression
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QUESTIONS FOR DISCUSSION 1. Give examples of needs‚ wants‚ and demands that Build-A-Bear customers demonstrate‚ differentiating each of these three concepts. What are the implications of each on Build-A-Bear´s actions? Differentiating these three concepts is the key to get to a successful business. The CEO Maxine Clark knows it and puts it into practice to achieve all her goals. We can see the concept of needs when the customer has the desire or necessity to obtain this stuffed animal‚ also
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1. Which of the marketing management concepts covered in this chapter best describes Build-A-Bear workshop? ➢ Among the different marketing concepts in this chapter‚ the approach followed by Build-a-bear is closest to the marketing concept. The core of this marketing concept is to find the right product for the customer rather than the right customers for a product. This concept allows the business organizations to determine the needs and wants of the target market and deliver the desired satisfactions
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BUILD A BEAR CASELET 1. Give examples of needs‚ wants and demands that Build-A-Bear customers demonstrate‚ differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions? The “needs” are what the customers are looking for‚ at first place while entering a Build a Bear Workshop. Primarily children are looking for entertainment‚ being able to show their creativity and being able to follow their imagination. Then the “wants” it is what Build a Bear
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Build-A-Bear Workshop Build-A-Bear Workshop Trying to make people smile is part of the credo at Build-A-Bear Workshop. The company was founded in 1997 by Maxine Clark who is the Chairman and Chief Executive. Maxine started Build-A-Bear Workshop or BBW‚ after working in corporate America for 20 years for the retailing industry. She wanted to create a retail environment that inspired the imagination‚ creativity‚ and memories for children and families. Flash forward to 2012 and BBW has become
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Case 1 Assignment - Build-A-Bear 1. Give examples of needs‚ wants‚ and demands that Build-A-Bear customers demonstrate‚ differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions? Needs – Build-A-Bear has in found an untapped niche as a social need‚ affection and self-expression. Buy creating your own personalized friend from start to finish it allows for customers to have affection towards the stuffed animal. The ability to customize the animals
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