1. Which of the marketing management concepts covered in this chapter best describes Build-A-Bear workshop? ➢ Among the different marketing concepts in this chapter‚ the approach followed by Build-a-bear is closest to the marketing concept. The core of this marketing concept is to find the right product for the customer rather than the right customers for a product. This concept allows the business organizations to determine the needs and wants of the target market and deliver the desired satisfactions
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Build-A-Bear Workshop Build-A-Bear Workshop Trying to make people smile is part of the credo at Build-A-Bear Workshop. The company was founded in 1997 by Maxine Clark who is the Chairman and Chief Executive. Maxine started Build-A-Bear Workshop or BBW‚ after working in corporate America for 20 years for the retailing industry. She wanted to create a retail environment that inspired the imagination‚ creativity‚ and memories for children and families. Flash forward to 2012 and BBW has become
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Build-A-Bear Workshop® Fact Sheet Background The Build-A-Bear Workshop® concept started from Founder and Chief Executive Bear Maxine Clark’s desire to re-invent retailing for the 21st century. The idea was a culmination of her years of retail experience and a desire to bring the fun back to shopping‚ the way Maxine remembered it when she was a child. The “light bulb” went off for Maxine when she was on a shopping trip with her young friend‚ Katie‚ who was 10 years old at the time. It was the height
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4 October‚ 2010 CASE STUDY BUILD A BEAR A MEMORY SUMMARY Maxine Clark opened a company store ³Build A Bear´ in 1996. In that era people were interested in dot-coms . Opening a retail shop at that time was not rational. But the founder of the company store found a new way to attract customers and to satisfy them. As its name shows it is a workshop where bear are built but not by the worker but by the customers themselves. This was the concept that took Build A Bear to the highest position
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market for hands-on customisation of teddy bears‚ Build-a-Bear has established itself as a market leader. Its success derives from its dynamic retail concept where customers create their own teddy bears from choosing the outer casing of the bear down to stitching it up‚ personalising it along the way. The interactive nature of the process brings out the creativity and individuality of the customer and at the same time‚ allows them to have fun. Build-a-Bear is family oriented and does not restrict the
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1. Give examples of needs‚ wants‚ demands that Build-A-Bear customers demonstrate‚ differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s action? Needs: Build-A-Bear customers are children‚ who have needs of belonging (joining the Build-A-Bear "club.")‚ affection (creating and caring for another being)‚ self-expression (the ability to create a product that reflects elements of the self). Wants: In this case‚ children want a place where they can get a toy
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OF BUILD- BEAR- WORKSHOP ABSTRACT: Build-A-Bear is a toy making company started by Maxine Clark in 1996. She gave preference to customer satisfaction. It is a customer centered organization. It gives personalization to customer by creating a facility of making his own stuffed toy. Many critics posed on her that she took a poor business decision. But now it is the one of the top toy making company. It has won a number of awards what marketing concept worked by the Maxine Clark to emerge Build-A-Bear
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The founder of Build a Bear‚ Maxine Clark‚ has researched and understands the market place and the customer needs in the retail business. Build - A- Bear unquestionably creates a value for customers and at the same time builds a strong relationship with them. By knowing her customers‚ their needs‚ and wants she has created satisfied loyal customers and has a large share of the market in the toy business. Build – A – Bear Workshop has a customer driven marketing strategy. The company targets
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GLOBAL INNOVATIVE PARTNERS Table of Content i. Introduction …………………………………………………………………………………...1 ii. Macro-Environmental Analysis ……………………………………….………………………2 iii. Porter’s five force model ……………………………………………………...………………4 iv. Key Success Factors ……………………………………………….…………………………6 v. S.W.O.T Analysis ……………………………………………………………………………… vi. Resource Analysis ...…………………………………………………………………………… Physical Resources Human Resources Intangibles Financial Resources vii. Strategic change and
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evaluate each statement and in term of their perception and expectation of performance of the organization being measured. (“Customer Satisfaction‚” 2008) From the Build –A – Bear workshop case stated that their retailer had implanted an innovative Guest Satisfaction program that is tied to financial rewards for the Workshop managers. They think that guest satisfaction increase is the best indicator of how truly successful it is. 2. Identify and discuss the role of technology in the service
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