Brand Community Analysis As the development of communication technology and global market‚ the concept of Brand Community was fist defined as ‘a specialized‚ non-geographically bound community‚ based on a structured set of social relationships among admirers of a brand’ by two social scientists‚ Albert M. Muniz‚ JR and Thomas C. O’Guinn (2001). This essay will firstly give a brief overview of brand community‚ and then point out three main characteristics and further discuss these features of brand
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Samsung: Building a Great Brand Presented By: Michael Baccus‚ Marcial De Castro‚ Judith Dupin‚ Monica O’Neil‚ and José Santillán Marketing Management- MAR 3023-P80 October 5‚ 2011 Samsung grew its brand equity by 186 percent in just five years from 2000 to 2005. “Brand equity is the value of the brand name‚ its worth as an asset to the company
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Jazz My Ride JazzmyRide.com was established in the year 2011 and registered with M/s Storeji Private Limited in 2014 as a Trade mark with a mission of making it simple to discover innovative and best-in-class car and bike accessories online to travel more with easiness and style. It allows riders to find a unique identity for him. Although‚ a long way from home‚ at present it provides more than 10000 handpicked car and bike accessories from around 52 brands‚ and it provides the biggest collection
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Summary This report is prepared on the basis of a survey on a local fashion brand (Deshi Dosh)‚ & it’s a survey to building this brand as a strong brand. The concept of branding has been around for centuries as a means to distinguish the goods of one producer from those of another. In fact the word brand is derived from the Old Norse word brander‚ which means “to burn‚” as brands were and still are the means. Brands identify the source or maker of a product and allow consumers to assign responsibility
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Coursework Assessment One Individual Case Study “Loreal” Dubai Campus 2013/14 Name: Chelsea Tina Potgieter Student Number: M00369950 Module Number & Title: MKT3130 International Marketing Module Leader: Dr. Alun Epps Seminar day: Wednesday; 17:00 pm Assessment ONE: Individual Case Study Report (40%) Thurs 20th February 2014 4:00pm Each student will be provided with a case study and will be required to write a report on the case study based on three questions. Students
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Lenovo: Building a Global Brand Case Analysis Case Summary Lenovo‚ the leading PC (Personal Computer) manufacturer in China‚ acquired IBM PC division in December 2004 for $1.75 Billion. The acquisition was a marriage of 2 great companies with complementary strengths and the operations effectiveness was expected to benefit both companies. IBM at that stage wanted to shed its PC business and concentrate on the service industry while Lenovo wanted to expand its market presence. Growth of the PC market:
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|Building the Johnnie Walker Brand | |Amitava CHATTOPADHYAY‚ Nina Paalova | |INSEAD Case Study: Building the Johnnie Walker Brand | |Copyright: 2006 INSEAD
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Building Successful Indian Brands by Sundar Bharathidasan Institute of Management‚ Trichy Building Successful Indian Retail Brands Contributed By Sundar‚ Asst.Professor/Marketing Bharathidasan Institute of Management Building Successful Indian Brands by Sundar Bharathidasan Institute of Management‚ Trichy The Global Retail Scenario Large format retail businesses dominate the retail landscape in the United States and across Europe‚ in terms of retail space‚ categories‚ range‚ brands‚ and
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4Ps of Harley-Davidson Marketing Mix Strategies 5 Product 5 Promotion 7 Price 7 Place 8 Harley-Davidson’s Value and its Competitors 9 Market segmentation 10 Evaluation of the target market 11 Intervention 12 Harley-Davidson SWOT Analysis 12 The 4 Areas of improvement and values 13 Conclusion 15 References 16 Executive Summary The researcher will discuss on Harley-Davidson (HD) and its marketing mix concepts and recommendation for improvement to market the USA brand in Malaysia
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Case Study 9 Lenovo’s brand building strategies: Taking the competition to competitors with “transactional model” Suggested case discussion questions Q1 Explain Lenovo’s early strategizing efforts and its future plans Lenovo has production and distribution facilities in the US‚ UK‚ Mexico‚ Malaysia‚ Hungary‚ China and Brazil. This growth has been achieved through innovation‚ operational efficiency and customer satisfaction. The acquisition of IBM’s PC division helped it become the
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