Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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Brand identity prism 1. Physique It is hard to highlight one or even few main physiques of Philips because of the very wide range of its goods. It is possible to suggest that the unique technologies which were either invented in Philips laboratories or were bought by Philips are the physiques of Philips. For instance‚ for some men an electric shaver is two or three heads shaver which adjusts to the curves of the face. In fact only Philips has the patent for such kind of shape of the shaver but because
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Introduction……………………………………………………………………..……..4 Brand Management Issues & Recommended Solutions……………………………....5 Conclusion……………………………………………………………………………..9 Bibliography…………………………………………………………...……………..10 Executive Summary This reports examines various successful hair care companies (Kevin Murphy/TreSemme)‚ and through discussion of various of branding issues encountered‚ the following initiatives are recommended to enhance brand equity through our brand community: Partnership with popular
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Churchfield Community Trust (CCT) is a non-profit organisation based in Cork‚ which is engaged in an educational initiative that helps young males who are under probation status. This initiative programme‚ focuses on the development of adult skills through Woodwork‚ Painting‚ Horticulture‚ Computers‚ Cookery‚ Literacy‚ Metalwork and Mechanics. The organisation also provides sport and leisure activities to young men during the programme. As a result‚ these help the participants develop ways of managing
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Writing Assignment One--Do primates posses culture? I think that if culture is defined as learned behavior‚ than it is reasonable to say that primates posses a form of culture. Primates have been observed making tools to aid in collecting food and developing communication system‚ both of which are learned behaviors. It is common in monkeys‚ apes and humans that behavior and social organization aren’t necessarily programmed into the genes. There have been several cases where an entire troop has learned
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Financial Statements Dr. M. Nusrate Aziz Senior Lecturer and DBA Coordinator Graduate School of Management Multimedia University E-mail: md.nusrate@mmu.edu.my Accounting Profit Vs. Cash Flow • The Midland Company refines and trades gold. It purchased gold at the beginning of the year and paid $900‚000. End of the year the company sold it for $1 million. However‚ money has yet to collect from customer. Accounting View Income Statement‚ December 31 Sales - Costs $1‚000‚000 - $900‚000 Financial
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Harley Davidson Situation Analysis Situation Audit History The legendary motorcycle company‚ Harley-Davidson was founded in 1903‚ by William D‚ Walter‚ Arthur and William S. Harley right in their own backyard. By 1909‚ they had introduced the first V-twin engine‚ which is the company standard to this day. Harley-Davidson motorcycles were found to be useful during World War I‚ where they supplied 20‚000 to the military. After this war‚ the depression threatened the motorcycle industry
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week‚ except for Hartmann’s‚ gave a lot of information on how community gardens are helpful. Mainly focused on were the student led gardens in the Edible School Yard programs invested in to primarily California schools and as mentioned in the reading even in Australia. In the following I will assess these readings‚ finding topics they have in common and disagree on and dissect them as best as possible. Starting off with “Growing Community: The Impact of the Stephanie Alexander Kitchen Garden Program
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Weather it is beneficial to build a large factory near our community is a prevalent topic undergoing serious debate. Two different opinions obviously exist to support and to oppose. After pondering the opinions from several aspects‚ personally‚ I agree with the idea that it is beneficial to build a large factory near our community. i think the most obvious improvement in the community would be the economical oppertunitie. . there are some advantages having such a factory nearby. For example
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CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION OF THE STUDY The aim of marketing is to meet and satisfy target customers needs and wants. Understanding the consumer behavior and consumers is never simple. Consumers may say one thing but do another. They may not be in touch with their deeper motivations. They may respond to influences that change their minds at the last minute. Studying customers provides clues for developing r new products‚ product features‚ prices‚ channels‚ messages and
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