Individual Assignment 3 - OSIM: Building a Global Brand 1)What is the meaning of the brand identity of OSIM? Brand identity of OSIM refers to how OSIM wants its consumers and potential consumers to view OSIM and its products. OSIM wants to improve the quality of life of its customers through the use of OSIM’s products and view OSIM as a leading global brand. What are the different aspects of this identity? OSIM’s brand identity‚ includes its name‚ trademark‚ communications‚ and visual appearance
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Case Study 9 Lenovo’s brand building strategies: Taking the competition to competitors with “transactional model” Suggested case discussion questions Q1 Explain Lenovo’s early strategizing efforts and its future plans Lenovo has production and distribution facilities in the US‚ UK‚ Mexico‚ Malaysia‚ Hungary‚ China and Brazil. This growth has been achieved through innovation‚ operational efficiency and customer satisfaction. The acquisition of IBM’s PC division helped it become the
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“Building Brands for Rural India” By Himanshu Shekhawat Lecturer‚ Department of Management Studies‚ Poornima Group of Colleges‚ ISI-2‚ Sitapura Institutional Area‚ Jaipur E mail: Himanshu.shekhawat@gmail.com Abstract India is a very large country with 3‚700 towns and 6‚ 00‚000 villages. A rural market is a village with a population of less than 5000. But since the larger villages and the smaller towns are witnessing an explosion in growth‚ they are collectively known
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|Building the Johnnie Walker Brand | |Amitava CHATTOPADHYAY‚ Nina Paalova | |INSEAD Case Study: Building the Johnnie Walker Brand | |Copyright: 2006 INSEAD
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different brand strategies. Lenovo desired to clearly communicate an authentic value proposition for the newly combined resources of their firm. With this‚ we would recommend a Synergy branding strategy in the short term and a Master Brand approach in the long term. We feel this co-branding approach will further align Lenovo’s brand to their mission of “putting more innovation in the hands of more people so they can do more amazing things” by creating broader consumer appeal and greater brand equity
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Statement: "Harley-Davidson is n action-oriented‚ international company‚ a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers‚ suppliers‚ employees‚ shareholders‚ government and society). Harley-Davidson believes the key to success is to balance stakeholders’ interests through the empowerment of all employees to focus o value-added activities" Current Strategy: Differentiation Strategy Relevant History: öIn 1903‚ Harley-Davidson was formed
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| Nike: Building a Global Brand | MKTG 4082W | | 1. Nike’s brand image‚ a set of emotions‚ feelings‚ and experiences with the brand‚ developed over time through advertising campaigns and consumer experiences with Nike. The core attributes of Nike’s brand image include high performance‚ innovation‚ and aggressiveness. Nike positioned itself as a company that makes products for athletes‚ by athletes. They tailor their products for serious/winning athletes and also stress their point-of-difference
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Chapter 1: Business Strategy TED.com TED= technology‚ education‚ design ‘ideas worth spreading’ Set up by Chris Anderson – also started Wired Magazine TEDx= everyone can organise a TED conference All the things that are happening in the world‚ are things that are strategic Look around you‚ know what’s happening around you You need to know where interesting ideas come from Eg. Wieden Kennedy (Portland‚ Oregon): where Nike is. Where Nike is‚ adidas goes Check out: TED talk
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1592728 _____________________ _____________________ _____________________ Table of content: Case Senseo ............................................................................................................................. 2 Case Harley-Davidson.............................................................................................................. 5 Case Nokia ....................................................................................................................
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Harley-Davidson Motor Company was founded in 1903 by William S. Harley and Davidson brothers and has come to symbolize the all-American attributes of individuality‚ freedom and passion for adventure. Harley-Davidson produced by 1950 uniquely styled motorcycles that inspired an unusually high degree of brand loyalty achieving a 60 percent to 70 percent of US market share. By 1960 Japanese motor companies hit the country with quality motorcycles for cheaper prices because of a hug structure and efficient
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