SBU of Square toiletries ltd. The basic marketing need is to meet people bad dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder and some foreign brands. Very small amount of people use foreign brands. Rexona came up with strong media campaign and has succeeded to have a good share in the market. Kool
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Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand
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Chapter 3: Defining and Measuring Crime The Uniform Crime Report (ucr) is an annually (yearly) report compiled by the FBI to give an indication of criminal activity. They organize offenses known to the police. The UCR divides the criminal offenses into categories: part 1 offense and part II offense. Part 1 offenses are crimes that are recorded by the FBI to give a general idea of the crime picture. Part 1 offenses crimes can be covered by the media and consequently inspire the most fear if crime
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Strategic Analysis Faculty of Business and Law Business and Management – Top Up Level: 3 Module: SIM336 Strategic Management Assignment Code: SIM336 Module Leader: Derek Harwood Issue date: January 2014 Return date: Wednesday 7th May 2014 – 1pm Contribution to module assessment: 100% First Name: Arthur Surname: TISSERAND Word Total Count: 3294 Student ID: 19907465744 Problematic: Why the Smartbox Company has several difficulties
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Defining and Measuring Crime Introduction This module will examine the importance of criminal data and its effect on the criminal justice system. For instance‚ is it important for a law enforcement agency to evaluate the crimes occurring in their city or jurisdiction? Is it important for citizens to know how safe is the area in which they live? If so‚ how is that information gathered and disseminated to the general public? How does the law enforcement component of the criminal justice system use
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Measuring Earth with a Stick Have you ever heard of the Greek mathematician and astronomer Eratosthenes? His name is probably best known among astronomers. Why do they think so highly of him? Eratosthenes was born about 276 B.C.E. and received some of his education in Athens‚ Greece. He spent a good part of his life‚ however‚ in Alexandria‚ Egypt‚ which at that time was under Greek rule. In about 200 B.C.E.‚ Eratosthenes set out to determine the dimensions of the earth by using a simple stick
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Measuring and managing helps a company to improve quality‚ retain key employees and be ahead of their competitors. A company can see how well a business is doing by the amount of customers and profits they make. They can compare how well employees work by checking each employee individually to see how much they have produced. Measuring employee development can be done by: Bench marking Using standard measurements in a service can be used to compare with other organizations in order to gain perspective
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Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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Brand Me Chia-chun Chen Student ID: 2030309 Introduction A Chinese poem says that: The longest distance in the world is neither between life and death‚ but is that I am just behind you‚ and you are not aware of that I love you. (Amy Cheung‚” Single bed in purse”) The love poem not only can be used in the intelligence field‚ but also in the workplace where competition and pressure are emphasized. Personal brand is a significant part for marketing yourself. Definition of personal
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microwave. Then I will compare my results to the one published which is 299‚792‚458 m/s. Light is a form of energy like sound and heat so it relate to physics.Conclusion: Conclusions Scientists had come out with the great and delicious idea of measuring speed light using a microwave oven; but I wanted to know if such thing could be possible. Speed light can be measure in such commons things as a microwave oven‚ a television‚ a radio and all the things that use electromagnetic waves‚ although the
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