different brand strategies. Lenovo desired to clearly communicate an authentic value proposition for the newly combined resources of their firm. With this‚ we would recommend a Synergy branding strategy in the short term and a Master Brand approach in the long term. We feel this co-branding approach will further align Lenovo’s brand to their mission of “putting more innovation in the hands of more people so they can do more amazing things” by creating broader consumer appeal and greater brand equity
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| Nike: Building a Global Brand | MKTG 4082W | | 1. Nike’s brand image‚ a set of emotions‚ feelings‚ and experiences with the brand‚ developed over time through advertising campaigns and consumer experiences with Nike. The core attributes of Nike’s brand image include high performance‚ innovation‚ and aggressiveness. Nike positioned itself as a company that makes products for athletes‚ by athletes. They tailor their products for serious/winning athletes and also stress their point-of-difference
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Case Study 9 Lenovo’s brand building strategies: Taking the competition to competitors with “transactional model” Suggested case discussion questions Q1 Explain Lenovo’s early strategizing efforts and its future plans Lenovo has production and distribution facilities in the US‚ UK‚ Mexico‚ Malaysia‚ Hungary‚ China and Brazil. This growth has been achieved through innovation‚ operational efficiency and customer satisfaction. The acquisition of IBM’s PC division helped it become the
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Individual Assignment 3 - OSIM: Building a Global Brand 1)What is the meaning of the brand identity of OSIM? Brand identity of OSIM refers to how OSIM wants its consumers and potential consumers to view OSIM and its products. OSIM wants to improve the quality of life of its customers through the use of OSIM’s products and view OSIM as a leading global brand. What are the different aspects of this identity? OSIM’s brand identity‚ includes its name‚ trademark‚ communications‚ and visual appearance
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“Building Brands for Rural India” By Himanshu Shekhawat Lecturer‚ Department of Management Studies‚ Poornima Group of Colleges‚ ISI-2‚ Sitapura Institutional Area‚ Jaipur E mail: Himanshu.shekhawat@gmail.com Abstract India is a very large country with 3‚700 towns and 6‚ 00‚000 villages. A rural market is a village with a population of less than 5000. But since the larger villages and the smaller towns are witnessing an explosion in growth‚ they are collectively known
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Case Analysis: MTV Arabic Introduction: Music Television or MTV is the pioneer of the concept of a cable music channel. It started in 1981 in United States. This was a mark of the commencement of the cable TV revolution in the history. The primary audience for MTV is those in the 12 to 24 age group. Later on‚ MTV launched many sister channel‚ this includes VH1 (video hit one) which shows light popular music‚ Rhythm and blues which shows R&B‚ jazz‚ classics and country music‚ and lastly Nickelodeon
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companies have their reasons for extending their business overseas‚ they have to determine the right strategy to enter the new foreign market‚ which is the hardiest work. In this report we will explain and show through the example of the famous company MTV‚ how important and crucial is the strategy choice to succeed in international business. The report will make the reader understand that domestic strategy won’t automatically work in foreign countries. Even if today‚ globalisation is spreading a standardized
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Case Study: MTV Network: The Arabian Challenge Miguel Iglesias PID: 3966924 International Management (MAN4600) Professor Khosravi September 27‚ 2012 “Case Study: MTV Network‚ The Arabian Challenge” Abstract MTV Networks‚ known as the biggest music television channel in the world set a new challenge of introducing their channel to Middle East or to the Arab countries. Even tough MTV had spread almost through the whole world they had this challenge as one of biggest challenge they
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MTV: Building Brand Resonance 1 – What is the MTV brand image? How valuable are the MTV brand associations? What should its core values be? The MTV brand started out with a focus on the music where it helped to launch the visual impact of bands through music videos. MTV is a youth oriented brand‚ that started as a purely music video station‚ and has now involved into a pop-culture station with a mix of long-form programming‚ and videos. They created stars and termed new expressions like VJs
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EXPERIMENT NO. 9 Aim : To find the speed of sound in air at room temperature using a resonance tube apparatus Apparatus : Resonance tube apparatus ‚ tuning forks ‚ rubber pad ‚water Theory : If l1 and l2 be the length of the first and second resonance respectively with the tuning fork of frequency ‘(’ ‚ we can write l1 + e = λ / 4 l2 + e = 3λ / 4 ( where
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