HBS CASE: BUILDING A SOCIAL MEDIA CULTURE AT DELL Answers from Chenghao Zheng (Chuck) 1. Why has Dell been successful at building a social media program? Dell developed a social media program that helped solve customers’ problems‚ improve Dell’s reputation‚ and educate customers. It depended on social media to improve sales‚ predict trends of the market and create the better brand perception online. The company builds the business case for social media‚ which creates an astonishing model to reduce
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RICC: Building a Social Networking Strategy The Rock Island Chocolate Company was founded in 1997 by Seymour Burris‚ Jr. It is a small specialty retail store‚ selling fine chocolates purchased from other suppliers in near a strip mall downtown. Burris originally worked part-time and his wife Lottie worked full time managing operations. In 2000‚ they obtained heirloom Belgian chocolate recipes and in 2001 began to manufacture these. They needed to lease more space and purchase equipment. With
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development theory in his book- ‘Building Social Business: The New Kind of Capitalism That Serves Humanity ’s Most Pressing Needs’. It originally picked massive traction because of Prof Yunus’ massively impressive reputation as the Godfather of Microfinance. In this book he outlines a model of business that builds from his experience creating the Grameen Foundation and a series of related ventures. The striking point of his described work is that it employs business sector principles of organization
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Business is for Everybody’s Benefit A business should not just look to increase profits for the stockholders but more so look at the well being of the customers‚ employees‚ suppliers‚ investors‚ vendors‚ communities‚ and the environment. Some businesses might argue that putting the investors first will lead to a more successful company. Businesses do not flourish by putting all of their attention on just the shareholders alone. As T.J. Rogers‚ founder and CEO of Cypress Semiconductor‚ explains
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7 Business Development Marketing Tips for Social Media by Patrick Zuluaga‚ PMZ Marketing You would have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. The Internet is flooded with information on using FaceBook‚ Twitter and other social media sites. Numerous articles have been written on how using social media can help promote your brand image and how it can generate web traffic for your main business website. Keep in mind that
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health of children with Grameen Foods. With the help of Grameen Group’s establishment‚ he was turned towards Danone‚ where he continued his venture of social entrepreneurship. The partnership between Grameen and Danone was crucial to the organization that was built. Just as Homeless World Cup and Nike partnered to give each other benefits and social satisfaction‚ it created a win/win by an exchange of capabilities and information sharing. Grameen knew how to extend outwards to a vast majority of
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Range Planning 43 (2010) 291e307 http://www.elsevier.com/locate/lrp Business Models: Creating New Markets and Societal Wealth James D. Thompson and Ian C. MacMillan This thought piece proposes a framework for addressing the challenges of poverty and human suffering so widespread around the world. Based on the WSWP action research program‚ we suggest that visionary businesses can play a role in creating new business models that open up new markets‚ and simultaneously attend to societal
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Social enterprises apply business solutions to social problems. The ultimate goal is to achieve sustainability by enabling non-profits to support themselves financially in innovative ways instead of relying solely on grants and donations. Since there are no shareholders in a non-profit organization‚ the profits from the related social enterprise are completely re-invested in the work of the organization. The emergence of revenue-generating activities for non-profits has created a new operating model
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Lesson 4 Social Responsibilities of Business You know that business is an economic activity‚ which is carried out on a regular basis to earn profit. However‚ you must have seen businessmen spending money on different aspects‚ which is not going to give them any profit straightway. For example‚ you must have seen businessmen maintaining and developing gardens and parks on streets and squares in cities. Some businessmen engage themselves in research for improving the quality of products; some
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In examining the mission statements of multiple companies‚ it is apparent that corporations claim to prioritize social responsibility. Companies like Whole Foods‚ Ben &Jerry’s‚ Camano Island Coffee Roasters all actively contribute to different social causes. Even Philip Morris prioritizes “actively [participating] in societal concerns that are relevant to [its] businesses” over generating returns for its stockholders (Philip Morris‚ 2011). There are many different views on the extent to which
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