Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
Premium Marketing Brand
Building Competitive Advantage Through Market Based Management Practices In 21st Century Management practices‚ firms and corporations are constantly seeking the leg-up on the competition to increase profits and long-term value creation. In an increasingly global environment‚ competition remains stiff if not more competitive than ever before. Representing indirect forces on competitive advantage for companies‚ globalization and national and international business/trade laws have an increasing
Premium Strategic management Porter generic strategies
Bell‚ Christopher‚ Alexander Buono‚ Tamsin Rawady‚ Jim Czarnecki‚ Brian Singbiel‚ and David Porter. Bigger Stronger Faster*: *the Side Effects of Being American. Los Angeles‚ Calif: Magnolia Home Entertainment‚ 2008. Christopher Bell’s documentary‚ Bigger Stronger Faster*: * The Side Effects of Being American.delves into the world of performance enhancing drugs (PEDs) and methods in sports. This documentary collects perspectives from athletes who have used PEDs‚ medical experts‚ politicians‚ users
Premium Drug addiction Drug Testosterone
------------------------------------------------- “A caring and supportive family is the main building block of a community.” Discuss. Family can be defined as a group of people who have blood ties and who usually live under one roof forming a small community. The traditional concept of this would be a man and a woman who have a legal bond living under one roof with their offspring but when circumstances alter this arrangement the subsequent arrangement that arises does not make
Free Family Dysfunctional family
MARKETING STRATEGY‚ BRAND‚ AND BRAND POSITIONING ANALYSIS RINSO : A CASE STUDY PAPER MARKETING MANAGEMENT AS A MID TEST ASSIGNMENT MEINAWATI‚ YE 51B‚ 29114877 | STATEMENT OF ORIGINALITY I hereby certify that I am the sole author of this paper and that no part of this paper has been published or submitted for publication. I certify that‚ to the best of my knowledge‚ my paper does not infringe upon anyone’s copyright nor violate any proprietary rights and that any ideas‚ techniques
Premium Brand Marketing
Stronger‚ Faster‚ Smarter By Mary Carmichael A. Account The text “Stronger‚ Faster‚ Smarter” written by Mary Carmichael states that exercise is the key to develop a healthier and smarter brain. According to the text‚ studies show that exercise such as aerobic doesn’t only increase the size of the muscles via the increased blood flow‚ the same thing happens to the brain. More blood equals more oxygen‚ which helps maintain the brain cells nourished better. The same kind of exercise has also coaxed
Premium Brain Psychology Physical exercise
Online Branding As traditional advertising is threatened by shrinking audiences‚ rising costs and new blocking mechanisms‚ advertisers are looking to the Internet to find an effective alternative. The web is not a perfect solution‚ and its voluntary nature poses particular challenges for brand managers. But as the technology landscape shifts‚ companies are increasingly moving online to promote and enhance their brands. • Recognize that effective branding strategies integrate online activities
Premium Brand Pay per click Advertising
“What does not kill us makes us stronger.” Said by Friedrich Nietzsche who was a German philosopher. Personally‚ I totally agree with this opinion. In everyone’s life‚ hardship is inevitable which usually makes people suffer painfully. For the short term hardship seems a negative thing that no one would want it. However‚ adversity does bring some benefits for the ones who try to fight against it. For one thing‚ everyone has his or her own potential to deal with difficulties competently that even
Premium Friendship Interpersonal relationship Help me
Global brands Vs. Local Brands Introduction According to Ger‚ Belk and Lascu (1993)‚ advances in communications and information systems technology have shrunk distances‚ thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets‚ branding plays an important role in its marketing strategy. Many consumers use brands as clues to
Premium Marketing Brand management Brand
Brand Recognition in relation to Brand Loyalty Introduction “Brands are the most valuable intangible asset for companies” claims Bayu Sutikno of the University of Gadjah Mada in Indonesia (2011‚ p.319). The world is filled with brands and everyone is trying to portray a message. It is the job of the consumer to decide what brand they prefer and what brand they do not care for. Likewise it is the job of the marketer to persuade the behavior of the 7 billion consumers in the world everyday.
Premium Brand Advertising Branding