"Building stronger brands through online communities" Essays and Research Papers

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    Green Building

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    Regional Green Building Case Study Project:  A post‐occupancy study of LEED projects in Illinois    Year 1 Final Report  Fall 2009                              A collaboration between            With the generous support of   Acknowledgements  Several organizations and individuals contributed to the success of this project.  Please accept our gratitude for  helping to make this project possible:    Project Supporter  Grand Victoria Foundation    Project Partners  U.S. Green Building Council‐Chicago Chapter 

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    Dawn as the Brand

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    Dawn the Innovator in Brand Building Jacquelyn Denton American Intercontinental University Abstract Dawn has created a loyal fan base since its introduction in 1973. Dawn marketers utilized several marketing techniques such as brand equity and positioning to remain the leader of dish soap sales. Dawn has built brand equity by using the original Dawn to spring board their new products such as the ultra concentrated Dawn with power scrubbers. Dawn positions itself in the market by fulfilling the

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    The Adidas Brand

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    Q: "Brands vary on the amount of power and value they have in the marketplace. A powerful brand has high Brand Equity" Intro "Brand equity is the marketing and financial value associated with a brand ’s strength in the market" (Dibb and Simkin – pg 73) Some of the factors that contribute to the creation of high brand equity are brand association‚ awareness‚ attractiveness to buyers and brand loyalty. For a company to see major success it must establish and sustain high brand equity. The

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    Community

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    Community Planning‚ Disaster Risk Management and Community-based Resource Management (FINAL PAPER) Bernabe‚ Jan Michael Busilan ‚ Yula Carillo‚ Jackylene Garcia‚ Benjamin Go‚ Lindsley Hayuhay‚ Ever I Nessa Community -based coastal Resource Management (CBCRM) Community -based coastal Resource Management (CBCRM) is an all-inclusive practice or strategy that involves the active involvement and participation of people or the community as a whole in the management process of

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    Nation Building

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    society from the ground up – contributing to nation building from the community level up to the national level. Herein lies the power behind the potential role of youth as nation builders through political participation. The term nation building is used here to refer to a constructive process of engaging all citizens in building social cohesion‚ economic prosperity and political stability in an inclusive and democratic way. It is a process through which all people have access to and control of structures

    Free Youth

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    Prabriti Tiwari 2IB Why had Prussia emerged as the leading German state by 1862? By the 18th century Prussia was one of the most ruling power in Europe along with other nations like Britain‚ Italy and Russia. Prussia had also expanded its area by invading some of the areas in Europe. Due to efficient rulers in Prussia in the past‚ Prussia had been winning most of the wars in Europe and had strong nationalism which helped them to form their own constitution. Now the question is how did Prussia

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    Building Structures

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    ability to think of different ways and types of structures to build. The first structure was built to represent a pyramid. As I started building it the image in my head wasn’t matching to what my hands were building. I didn’t stop building I just went with the flow and built till I was satisfied. I focused on equilibrium‚ tension‚ and compression when building this structure. I wanted to make the base of the structure wider and as I built it taller each level would have to be narrower or smaller

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    Intelligent Building

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    Vol. I – Intelligent Buildings - Show-Ling Wen‚ Chiang-Pi Hsiao‚ Ching-Tzu Chen INTELLIGENT BUILDINGS Show-Ling Wen Department of Architecture and Urban Design‚ Chinese Culture University‚ Taipei‚ Taiwan Chiang-Pi Hsiao Architecture and Building Research Institute (ABRI)‚ Taipei‚ Taiwan Ching-Tzu Chen College of Environmental Design‚ Chinese Culture University‚ Taipei‚ Taiwan U SA NE M SC PL O E– C EO H AP LS TE S R S Keywords: intelligent building‚ design specifications

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    Brand Rejuvenation

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    Issues in Brand Rejuvenation Strategies Issues in Brand Rejuvenation Strategies Venktesh Babu Summary This study looks at the concept of Brand Rejuvenation‚ which is gaining momentum with the increase in the number of brands failing quickly after launch. The study details out the various aspects of Brand Rejuvenation involved in the FMCG sectors. The study gives a brief gist of the various causes for brand rejuvenation‚ the methods of rejuvenation and also the issues in brand rejuvenation

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    Building a Pc

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    Building a Computer Most people don’t think of what is actually inside their computer when they power it on‚ but they would be shocked and intrigued to know that anyone can build a computer of their own. Opening the case of their computer would be a taunting experience and most would be in immediate confusion. But once they get familiar with the components‚ they will find it to be an easy task. Most of all‚ building one’s own system is fun. Technology has become increasingly complex‚ but PCs are

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