causes and cures that we discuss here. This article series describes how to recognize and diagnose various types of foundation failure or damage‚ such as foundation cracks‚ masonry foundation crack patterns‚ and moving‚ leaning‚ bulging‚ or bowing building foundation walls. Remedies: Contraction joints are commonly installed using conventional wet-cut or early-entry dry-cut saws fitted with a diamond blade. Joints sawed with conventional wet-cut saws are made within 4 hours during hot weather and 12
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BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
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Brand Antecedents of true BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating
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A geopolitical community is a community‚ which is either man-made or surrounded by natural boundaries. It is considered a traditional point of view about communities. Man-made boundaries could be the towns where we live‚ work‚ or go to school. Natural boundaries could be the land formations that separate and isolate groups of people (Maurer & Smith 2008). The geopolitical community I live in is Nassau County‚ Long Island in New York. Nassau County is made up of many suburbs and towns and is located
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Insights: Integrating Branding Strategy Across Markets: Building International Brand Architecture Brands play a critical role in establishing afirm ’svisibility andABSTRACT position in international markets. Building a coherent international brand architecture is a key component of thefirm ’soverall international marketing strategy‚ because it provides a structure to leverage strong brands into other markets‚ assimilate acquired brands‚ and integrate strategy across markets. The authors examine
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Site Visit Report Building information: Admission building in Effat campus The building is five stories with two cores‚ each one contain 6 elevators Preconstruction Phase: a. Site Investigation: In site investigation‚ the structural engineer designed the foundation base on the soil investigation done by Excavating about 160cm underground‚ the land used to be a valley before it was leveled‚ so investigation helps in testing soil’s bearing load and properties. b. Project managing After
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capital died recently in an unfortunate accident . How ? Ans. Coconut tree fell on him during his morning walk in Mumbai Q2. In what denomination has RBI introduced POLYMER notes on a trial basis ? Ans. 10 Rs Q3.. What is the financial instrument through which Warren Buffett is iinvesting 5 bn $ in Bank of America ? Ans Preference shares Q4. On resignation of Steve Jobs who has taken over as the CEO of Apple ? Ans Tim Cook Q5.”That guy is never going to make it. He doesn’t get technology. He’s
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Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly
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UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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BUIDLING SKINS It is interesting to see the evolution of the building skin throughout history‚ from first being seen as just shelter and the same as a building to the envelope becoming independent and having its own identity. Also‚ it is hard to distinguish whether roof or wall came first. Although they seem like to different elements‚ Werner Lang explains they can be one in the same. In the beginning‚ mans’ main concern was to shelter himself from natural elements. Today‚ there are many new factors
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