"Building stronger brands through online communities" Essays and Research Papers

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    Team Building

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    Team Building Team building is a process that develops cooperation and teamwork within a work unit. To constitute an effective team‚ its members must share a common goal‚ have respect for each other‚ and be motivated to use the strengths of each member to achieve their objectives. Current corporate philosophy stresses that each member of a team plays an integral part in the success of the company. With understaffing‚ burnout‚ outsourcing‚ and other morale-defeating activities on the rise‚ many

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    Brand Cannibalization

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    BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional

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    Brand Extension

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    Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category

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    Team Building

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    toward completing task in teams rather than individuals. This may mean employees may be required to attend training seminars or workshops to show them how to do this. Rewarding these individuals is essential for organizations to keep the team building moving forward. IBM showed how a company close to collapse can be turned around by working in teams‚ not just individually. By understanding the group-decision making process‚ the stages of group development and ways to improve teams‚ working in

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    Green Building

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    Table of Contents Introduction……………………………………………….1 I. Improving Energy Efficiency…………………………1 II. Environmental Benefits of Building Green………..9 III. Social Benefits………………………………………..12 IV. LEED Certification…………………………………...12 Conclusion……………………………………………….15 Work Cited……………………………………………….16 Figure 1…………………………………………………... 3 Figure 2…………………………………………………....5 Figure 3…………………………………………………....5 Figure 4…………………………………………………....6 Figure 5…………………………………………………....7 Figure 6…………………………………………………

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    Green Buildings

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    Green Buildings Can Save Us Green buildings‚ or energy-efficient buildings‚ are perceived to be the kind of modern buildings that can save energy by implementing advanced technologies in these days. Looking at many good examples on the internet or television about these energy-efficient buildings‚ I feel that if we have the technology‚ why wouldn’t we do something to save us from the increasing shortage of energy? It is easy and if we change all our old style utilities‚ we can live more comfortably

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    Team Building

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    Abstract The goal of this paper is to provide advice on building an effective and productive team. The application of the information contained herein is applicable to both team leaders and team members. The author has found that when using these tips the team experience is much more productive and certainly much more positive. Building a High Performance Team Through Structure and Communication The term team has become common in the workplace. Now that the world lives‚ breathes‚ eats

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    Building a coalition

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    MGT: Organizational Behavior Building a Coalition When building a coalition it is important to remember that the purpose of this union is to combine resources of those with common interests to achieve a common goal. The first step is to find organizations that have a common goal that also have the resources to pull from to bring the project to fruition. The combined effort of your multi-organizational team will provide for a greater outcome then the individual efforts of any one organization.

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    Disney a producer of media but it also distributes its and others’ media products through a variety of channels‚ operates theme parks and resorts‚ and produces‚ sells‚ and licenses consumer products based on Disney characters and other intellectual property. CEO Michael Eisner has been instrumental in many of these changes. How can such extensive changes occur while trying to maintain the Disney brand? Disney Through the Years After his first film business failed‚ artist Walt Disney and his brother

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    Community

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    A Place of Safety It is important to be part of a particular community for the simple fact that one must feel welcomed by someone or something to live in prosperity. The Christian community has not played a major part in my upbringing; to me it is the most significant community. Belonging to this church has taught me several values such as living a moral life and being generous with time and money. Before becoming a part of the City of Refugee church‚ I found myself lost‚ which is the way most

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