"Building stronger brands through online communities" Essays and Research Papers

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    online shopping

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    studies done in online shopping and offline shopping for apparels. This study combines factors that other studies have done that will influence the consumer’s purchasing decision in online and offline stores for apparels. It includes the price attractiveness‚ time saving‚ perceived risk‚ enjoyment and excitement‚ tangibility and high interactivity. All of these factors will contribute to the study of customer’s purchasing intention for apparels on both stores which includes online and offline shopping

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    Communities of Practice (CoP) & Communities of Interest (CoINs) Prepared By: Trung Phat Lam (LAM09310251) For: Villem Van Ree Date: 21 March 2011 Course Title: Diploma of Business [International Business] Course Code: BSB52004 Module Title: Analyse Consumer Behaviour for Specific International Markets Module Code: BSBINT502A Executive Summary * The report was created in order to learn about Communities of Practice and Communities of Interest and the differences between

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    Brand and Shampoo

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    INDEX Page No. 1. The Product 3 2. Our visits 3 3. Customers 5 4. Competition 6 5. Trends 6 6. Interview with VP‚ Cavinkare 7 7. Brands 8 8. Learnings 10 9. References 10 THE PRODUCT Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo‚ when lathered with water‚ is a surfactant

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    Online Buyology

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    leads in their respective fields. Taobao sales were US$58.7 billion (RMB370 billion) in 2010 while Tmall‚ a site aimed at more developed brands spun off of Taobao in 2008‚ currently has about 55‚000 vendors. And in the two years since Sina Weibo’s founding‚ the Twitter-like service has racked up 250 million users. “If you ask people‚ ‘Why you want to shop online?’ I think many people will say that it gives transparency of pricing… people look for convenience‚ people like more information‚” said Phil

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    ONLINE BUSINESS

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    INTRODUCTION TO ONLINE BUSINESS: Network marketing has been adopted by the modern business world; and the internet community (sometimes called the ‘virtual world’) is highly infected with network marketing techniques. For those who visit the net and browse‚ you are often faced with adverts sticking in your face; and as enticing as they are‚ you click on them‚ and when you do‚ someone earns money. Companies are taking advantage of the millions of computer and internet users to do network marketing

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    Team Building

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    Analysis of Team building: general problems and solutions Abstract Purpose and approaches - This paper aims at analyzing the existing problems in team building for a hospital which consist of independent and multidisciplinary teams. It outlines the deficiencies of independent teams in communicating information and achieving organisational goals. Then it further explains the difference between interpersonal conflicts‚ intragroup conflicts and intergroup conflicts‚ followed with alternative solutions

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    Old Buildings

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    Many old buildings are protected by law because they are part of a nation’s history. However‚ some people think they should be knocked down to make way for new ones because people need houses and offices. How important is it to maintain old buildings? Should history stand in the way of progress? In the contemporary age‚ the contradiction between preserving history and progress becomes increasingly serious‚ which has disturbed and alarmed many people. In terms of the old buildings‚ many people

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    Building Automation

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    A BUILDING AUTOMATION SYSTEM FOR A 3-STOREY BUILDING ABSTRACT This paper discusses the structure and features of the modern day Building automation system (BAS). Building automation describes the functionality provided by the control system of a building. The control system is a computerized‚ intelligent network of electronic device designed to perform the maintenance of the mechanical systems in a building. The field technology used in this is a distributed control system with Lonworks technology

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    Online Shop

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    Introduction Online shopping or online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-web-store‚ e-shop‚ e-store‚ Internet shop‚ web-shop‚ web-store‚ online store‚ and virtual store. An online shop evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping center; the process is called business-to-consumer (B2C) online shopping

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    Brand Equity

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    Brand management‚ one of the most interesting marketing measures‚ allows you to understand how brand equity is built and well maintained by MNCs. You will understand how to add value to your product‚ differentiate it from others and finally‚ position your offerings as the best or most appealing in the market. However‚ it will be completely hidden what you are going to do in future. So‚ let’s see what is going to be your actual job? Suppose‚ you are Mr. Jonathan and you are appointed as a Brand manager

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