"Building stronger brands through online communities" Essays and Research Papers

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    The Seagram Building

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    The Seagram Building is prime example of the international style of design in the 20th century. The building is a true landmark of the city having an open plaza at the base of the building with high ceilings‚ floor to ceiling tinted windows and bronze mullions. Its imperious design‚ set in a plaza with fountain‚ was imitated many times and became an icon of North American corporate design. Mies is known as the father of the steel and glass structure. Mies designed many buildings during his life however

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    Online Recruitment

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    Human Resources Management Project Paper: Online Recruitment Part 1 Submitted by Sec C Mithlesh Kumar Ojha Navneet Singh Arya Ravish Kumar Literature Review Introduction Although one of the latter steps in the recruitment process‚ the choice of its recruitment tool remains fundamental for any company. The choice of the recruitment method requires that the organisation goes through an elaborate procedure considering the cost of reaching the target group‚ the time scales involved

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    Brand Management

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    What do brand means to you? What are your favorites brand and why? 2. Why are brands important? What functions do they perform that makes them so important to marketers? 3. What do you thing has the strongest brand and why? 4. Can you think yourself as a brand? What do you do to brand yourself? 5. What do you think of the new branding challenges and opportunities that are listed from brand builder’s point of view? Can you think of any other issues? 6. What is brand mantra? List

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    Online shopping

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    Online Shopping Mall project {Surjyendu Ray‚ Suvendu Bhattacharya‚ Sandip Shaw‚ Souvik Sett} {Web Application Final year Project} Project Synopsis Online Shopping Mall Description of the Project The Online Shopping Mall (OSM) application enables vendors to set up online shops‚ customers to browse through the shops‚ and a system administrator to approve and reject requests for new shops and maintain lists of

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    Lays Brand

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    was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As of January 2012‚ 22 of PepsiCo’s product lines generated retail sales of more than $1 billion each‚ and the company’s products were distributed across more than

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    Building code

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    Building Codes Building code is a set of rules that specify the minimum acceptable level of safety for constructed objects such as buildings. The main purpose of building codes are to protect public health‚ safety and general welfare as they relate to the construction and occupancy of buildings and structures. The building code becomes law of a particular jurisdiction when formally enacted by the appropriate authority. The major model building codes used in the United States are developed by the

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    Green Buildings

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    Green buildings have greater payoffs than the cost to construct them making them a good investment over using standard building sites and materials. Many components play into the construction and design of a green building including location and building materials (just to name a few). Green buildings‚ whether they are homes‚ offices‚ or schools‚ are built to reduce pollution‚ conserve energy used‚ and to more efficiently use renewable resources. Several practices that are now used by those “going

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    Trials Come to Make Us Stronger In my Strategies for Success class‚ my instructor showed us‚ J.K. ROWLING’S‚ author of the best-selling Harry Potter book series‚ Commencement Address‚ “The Fringe Benefits of Failure‚ and the Importance of Imagination‚” at the Annual Meeting of the Harvard Alumni Association. Her commencement address was very moving to me. One reader commented that “she masters the skill of communication being “autobiographical” in her presentation‚ making use of humor‚ self criticism

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    Online Enrollment

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    Online Enrollment System 1.0 Introduction 1.1 Project Context An Information System (IS) is any combination of information technology and people’s activities that support operations‚ management and decision making. In a very broad sense‚ the term information system is frequently used to refer to the interaction between people‚ processes‚ data and technology. In this sense‚ the term is used to refer not only to the information and communication technology (ICT) that an organization uses‚

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    Building Suburbia

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    Building Suburbia Review In this book Hayden writes about suburban neighborhoods and how they came to be and were developed. She starts with what she labels “borderlands which takes place in the 1820’s. Hayden then goes onto picturesque enclaves which starts with the 1950’s‚ then proceeds to streetcar buildouts starting with the year 1870’s. Then moves onto mail-order and self-built suburbs covering the 1900’s and then onto sitcom suburbs starting in the 1940’s. She writes about edge nodes in

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