"Bulgari burberry gucci strategy and value creation of the" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 4 of 50 - About 500 Essays
  • Powerful Essays

    Gucci Case

    • 7434 Words
    • 30 Pages

    supply chain1 Professor Corrado Cerruti‚ University of Roma Tor Vergata‚ Italy and Professor Alan Harrison‚ Cranfield School of Management‚ UK Case date: 2005 Gucci Group: a brief overview Gucci Group‚ with consolidated sales over 3.2bn‚ is a world-leading‚ multi-brand company in the fashion business. In addition to the core Gucci brand‚ the Group incorporated other leading brands such as Yves Saint Laurent‚ Sergio Rossi‚ Boucheron‚ Bottega Veneta and Balenciaga together with designer brands

    Premium Gucci Fashion design Leather

    • 7434 Words
    • 30 Pages
    Powerful Essays
  • Good Essays

    Burberry Swot

    • 498 Words
    • 2 Pages

    perfumes‚ beauty products. Burberry is Interbrand’s top 100 global Brands this year and has been heralded as one of the most innovative brands in recent times‚ taking deep strides in the digital world. Its record sales are further testament to its strong branding. * * Diversified network Burberry distributes its products through retail‚ wholesale‚ e-commerce and licensing distribution channels. This balanced mix diversifies distribution and reduces risk. Burberry sells its products to the

    Premium Brand management Brand Branding

    • 498 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Burberry Case

    • 1063 Words
    • 4 Pages

    for Polo‚ Armani‚ Gucci‚ and Burberry are 9.1%‚ 3.5%‚ 4.4%‚ and 5.2%. Coach was not included among the Top 10 Global Luxury Goods Players in general‚ but specific to accessories‚ they have an estimated 6% market share compared to Burberry’s 4%. This data illustrates that Burberry is doing quite well. They are one of the Top 5 Global Luxury Goods Players and it appears that they have plenty of room for growth. Unlike many of its other competitors‚ as mentioned by Rosie Bravo‚ Burberry has positioned

    Premium Luxury good Branding Brand

    • 1063 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Gucci Group

    • 1086 Words
    • 5 Pages

    Executive Summary Gucci Group is a luxury goods retailer focusing on improving their market share while producing high quality fashionable items. Initially‚ Gucci’s poor business strategy and internal family conflict directly resulted in decreased sales and net income. When Investcorp took control of the company‚ Gucci regained their success through quality management and acquisitions. Gucci’s product line now includes a large range of products. We would like to continue Gucci’s success and believe

    Premium LVMH Gucci Luxury good

    • 1086 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Gucci Study

    • 3830 Words
    • 16 Pages

    COMMUNICATION STRATEGY Presented to Tutor SAROTTO By HEEJOON NA JIAXUN ZHOU LIMING HE QUNJING WANGN SEUNGHEE CHUNG 0 INDEX 1. Identity 1.1 Identity according to History 1.2 Current Identity P2 P2 P3 P3 2. Customers 3. Communication with customers 3.1 E-communication - Cut & Craft 3.2 Collaboration 3.3 Advertisement & Promotion 3.4 Social Contribution 3.5 History book and Museum 3.6 Shopping experience P4 P4 P6 P7 P8 P9 P10 P10 P11 P13 P14 4. General evaluation 5. Suggestion

    Premium Gucci LVMH Luxury good

    • 3830 Words
    • 16 Pages
    Best Essays
  • Good Essays

    Gucci the Company

    • 6247 Words
    • 25 Pages

    1: * We chose Gucci for our project because it was a brand that none of us knew a lot about and we thought it would be interesting to learn about the company. * It is a designer brand that produces purses‚ women’s wear‚ men’s apparel and children’s wear. * Gucci is located in all major fashion capitals and large cities. For example‚ the one we went and visited was the location on Rodeo Drive in Beverly Hills. They are located globally. * The target market for Gucci is mostly business

    Premium Marketing Gucci Customer relationship management

    • 6247 Words
    • 25 Pages
    Good Essays
  • Better Essays

    Burberry Case Study

    • 2364 Words
    • 10 Pages

    Image : Burberry Title Page Number Executive Summary........................................................................ Context Analysis............................................................................. History and Overview.................................................... SWOT Analysis............................................................ PEST Analysis.............................................................. Burberry and Self

    Premium Advertising Luxury good Marketing

    • 2364 Words
    • 10 Pages
    Better Essays
  • Good Essays

    Burberry Case

    • 1940 Words
    • 8 Pages

    Burberry-Case Write up André Costa – student 894‚ Class TB‚ Marketing in a Dynamic World 19-09-2011 Burberry represents nowadays one of the most successful fashion brands across the world. Founded in 1856‚ the company’s expansion and growth was the result of an accurate management planning and a recent winner marketing strategy that will be explored below in this article. The focus on this case study is based on the challenge of repositioning in the market the brand Burberry‚ which by the

    Premium Brand management Branding Marketing

    • 1940 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Luxury Good and Burberry

    • 1719 Words
    • 7 Pages

    outfitting the Royal Army placed Burberry on the map as “the original British luxury brand” but somewhere along the line‚ it became the raincoat brand known more for outfitting stuffy elder statesmen than the cloth of choice for the glamorous rich and famous. Burberry revamped its brand image‚ hiring new designers who took the signature plaid from raincoats to bikinis. Recent ads featuring British fashion icons like Kate Moss and Stella Tennant embody the essence of the new Burberry‚ depicting a modern edginess

    Premium Luxury good Brand LVMH

    • 1719 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Gucci Bags

    • 1151 Words
    • 5 Pages

    GUCCI HANDBAGS Gucci Handbags Gucci handbags are some of the most desired and most attractive handbags available in the market. Synonymous with elegance and quality‚ the price of Gucci handbags‚ from the bamboo-handled handbag which catapulted the Gucci brand into international fame in the 1940s (and still used today) to the sleek new collection for 2005‚ varies from an affordable $100.00 to as high as $3‚000.00. The newest line of Gucci Handbags was launched in the latter part of 2004

    Premium Gucci

    • 1151 Words
    • 5 Pages
    Good Essays
Page 1 2 3 4 5 6 7 8 9 50