which organisations reach their target audiences or it is an “audience-centred activity” (Fill‚ 2005‚ p.9). This report aims to analyse the current marketing communication activities for one of the most recognised brands in the UK and the world‚ MINI Cooper. The first part includes some background information and after that the report follows the planning framework provided by Fill (2005) including: context analysis for the brand; objectives; communications strategy; communications mix; scheduling
Premium Marketing BMW Advertising
Introduction & Financial performance Interco originally began in 1911 as International Shoe Company and changed to Interco in 1966. It expanded into the consumer goods market mainly through acquisitions. In 1988 too‚ the company was a major manufacture of furniture‚ men’s footwear‚ and apparel‚ owning many American iconic brands such as Ethan Allen‚ London Fog‚ Converse and Florsheim. The firm’s financial goals included: 1. Improve long term sales and earnings growth 2. Improve return of shareholders’
Premium Stock market Capital Proposal
CS 450 Data Mining‚ Fall 2014 Take-Home Test N#1 Date: September 22nd‚ 2014 Final deadline for submission September 29th‚ 2014 Weighting: 5% Total number of points: 100 Instructions: 1. Attempt all questions. 2. This is an individual test. No collaboration is permitted for assessment items. All submitted materials must be a result of your own work. Part I Question 1 [20 points] Discuss whether or not each of the following activities is a data mining task. • Dividing
Premium Data mining Data analysis Data
necessity for a businesses trying to maximize its profits. A new‚ and important‚ tool in gaining this knowledge is Data Mining. Data Mining is a set of automated procedures used to find previously unknown patterns and relationships in data. These patterns and relationships‚ once extracted‚ can be used to make valid predictions about the behavior of the customer. Data Mining is generally used for four main tasks: (1) to improve the process of making new customers and retaining customers; (2) to
Premium Data mining Data
Data Mining DeMarcus Montgomery Dr. Janet Durgin CIS 500 June 9‚ 2013 Determine the benefits of data mining to the businesses when employing 1. Predictive analytics to understand the behavior of customers Predictive analytics is business intelligence technology that produces a predictive score for each customer or other organizational element. Assigning these predictive scores is the job of a predictive model‚ which has‚ in turn been trained over your data‚ learning from the experience
Premium Data mining Predictive analytics
Client name: Gold Explorer Inc. Schedule :X-1 Audit area: Risk Assessment Preparer :M.X Balance sheet date: xx/xx/xx Date: 01/01/2012 Raj‚ The following memo addresses the risk assessment of one our clients‚ Gold Explorer Inc.; a major public Canadian gold mining company. The firm has been auditing this company for the past 8 years‚ in which very few misstatements were discovered
Premium Risk Management Risk management
Mini-Mental Status Exam JS scored twenty-eight out of thirty possible on the Mini-Mental State Examination. This shows no cognitive impairment without any clinical signs of cognitive impairment present. She received a perfect score on everything except two areas. The first one was only being able to recite only two of the three items to be remembered. Second area was difficulty counting back from one hundred by sevens (Demential Today website‚ n.d.). Fall Prevention Scale JS scored a total of
Premium Obesity Asthma Spinal disc herniation
The advantages and disadvantages of investment in gold: Like investment in any other precious metal‚ investment in gold also has many advantages as compare with other kind of investing such as bond and stock. • It may not be the most obvious choice for a new investor‚ but it always is the safest choice. When choosing an investment‚ there are many factors to consider and every investor has to make sure that the investment he chooses is suitable for his budget and also for his financial goal
Premium Gold Precious metal Investment
Gold’s Gym VoIP Case Study By Vincent Oliver Voice over Internet Protocol or VoIP has in very little time changed the business practices of many companies; increasing their productivity along with saving money and time. VoIP technology delivers communication via voice over a computer network and other packet switching technologies. This could not be more evident when speaking about the 50- plus corporate-owned Gold’s Gyms who took on the challenge of switching from DSL to VoIP.
Premium Telephone Virtual private network Internet
OK Tedi mining is one of the mining company that has caused a lot of damages to its environment .And for global warming its now real issue in the pacific where Globalization has open up labour market which influence the greater movement of Professionals and skill workers. Some countries find it difficult to hold onto their best employees who are attracted by higher wages elsewhere. This is happening in Papua New Guinea especially in the mining and aviation industry. Multinational
Premium Tax Tax Globalization