Links: Bullwhip Effect Example (P & G) Lee et al.‚ 1997‚ Sloan Management Review
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INTIMACY: ENTERPRISE APPS -- LABORATORY -- 1. Also known as a demand driven model or build-to-order‚ actual customer orders or purchases trigger events in the supply chain: a) Push based model b) Pull based modelc) Just in time d) Bullwhip effect 2. Measures the number of customers who stop using or purchasing products or services from a company. a) Cross selling b) Demand planning c) churn rate d) Touch point 3. This determines how much product a business needs
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1). Discuss how each of the following helps to alleviate bullwhip effect? a). E-Commerce and Internet: E-Commerce and Internet have come a long way since their inception. Customers have the option of‚ making the orders online at any point in time. There are specific shop timings to affect the sales of the product but this does not apply after the inception of E-Commerce. Added to this; most of the internet applications today are so effective that they can actually be integrated with the existing
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Explain the seven principles of supply chain management . Take an example of any product in the market and explain Bullwhip effect. Answer: Seven Principles of SCM are: – 1. Group customer by needs Effective SCM groups customer by distinct service needs‚ regardless of industry and then tailors services to those particular segments. 2. Customize the logistics network – In designing their logistics networ k‚ companies need to focus on the service require
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Upon analysis of Barilla’s proposed implementation of the Just-In-Time Distribution (JITD) model‚ it appears that the JITD proposal is attempting to minimize the bullwhip effect phenomenon on the pasta manufacturer’s supply chain. The bullwhip effect is seen as one moves upstream in the supply chain from the retailer to the distributor to Barilla’s central distribution centers (CDC) to Barilla’s plants – the farther one moves upstream‚ the greater the volatility in demand. This demand fluctuation
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SM C101 Chapter 1 Page 29 Internet Questions 1. Visit the websites of companies like Wal-Mart‚ Dell and Home Depot‚ and see if you can find discussions of their supply chain management activities. List information you can find on purchasing/supplier issues‚ logistics‚ information systems‚ quality and customer service. Purchasing/supplier issues: Wal-Mart always emphasized the need to reduce its purchasing costs and offer the best price to its customers. The company procured goods directly from
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426-427)‚ the bullwhip effect is a prevalent dynamic in supply chain management. Methods to decrease the bullwhip effect include: increased information sharing and coordinated forecasting. As has been noted before‚ the clothing company Zara is a good example of a well-designed supply chain system. Zara has been able to successfully keep information flow open‚ keep a production rhythm and maintain high leverage of corporate assets. This success has enabled to Zara to reduce the bullwhip effect (Ferdows
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Case Study #3: A Pain in the (Supply) Chain Highlights This case is about the bullwhip effect and supply chain coordination Read “A pain in the (supply) chain” in the course pack and the supply chain integration (bullwhip effect) chapter in the textbook. To meet the target of 9% sales growth‚ Exceso Corporation (the manufacturer) starts an aggressive promotion (sharp discount in the price) to its retailers‚ despite the obvious downside of doing so. Please read the case carefully and
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References: Forrester‚ Jay W. (1976). Business structure‚ economic cycles‚ and national policy. Futures 8:3 195-214 Hau L. Lee‚ V. Padmanabhan and Seungjin Whang. (1997) The Bullwhip Effect in Supply Chain. In MIT Sloan Management Review 38. Retrieved from http://sloanreview.mit.edu/article/understanding-the-bullwhip-effect-in-supply-chains/ Wright J Nevan‚ and Race P. (2004)‚ The Management of Service Operations‚ 2nd Edition‚ Thomson Learning: London (First print: June 2004‚ 2nd print: August
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Dell’s Value Chain 1. How has Dell used its direct sales and build-to-order model to develop an exceptional supply chain? Dell has used its direct sales and build-to-order model to develop an exceptional supply chain by taking customer feedback very seriously. Dell uses the feedback to further evaluate and when necessary‚ implement change to improve their supply chain. The company maintains close-knit relationships with customers‚ and maintains very close‚ professional relations with their suppliers
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