many types of entry modes into a market‚ such as joint venture‚ franchise‚ and wholly owned subsidiary. For our business to go into Thailand‚ we considered these few options and highlighted that joint venture is a preferred entry mode. One important point is the language barrier in Thailand. Though most of the Thai understand English but the mother tongue of Thailand is Thai language. In order to reach out to the entire population‚ communication is vital as to reach out the non English speaking consumer
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Case Study – Ghost Stories Answer to Question 1 From the situation that Nils is going through‚ some available options are suggested as below: a. Nils should consult headquarter and ask for a number of construction workers from the main office or countries nearby to at least enable the project to be completed within the stipulated time frame. However‚ the administration along with the senior management might not agree‚ since staff for coordination and work purpose from abroad may incur excess
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Case Assignment Questions DHL Worldwide Express 1. How do customers purchase air express services? Are there differences between documents and parcels? Yes‚ there are differences. There are two principal types of customers. First‚ there are the people who base their decisions depending on the level of satisfaction that the shipment company’s current customer base have. They are not price sensitive and because it is easy to anticipate their purchase volume and shipment‚ it is easier for DHL
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Case Discussion Questions 1. A green field development can be a best way to reduce labor costs. Intel could employ well- educated‚ reliable workers inexpensively in Costa Rica through the development of green field. 2. The international site selection team is important for Intel because they should identify and collect the technical‚ economic‚ and environmental protection criteria‚ develop an evaluation plan‚ evaluate proposed sites‚ identify alternatives that meet the purpose and need for
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PLASMA INTERNATIONAL The Sunday headline in the Tampa‚ Florida‚ newspaper read: “Blood Sales Result in Exorbitant Profits for Local Firm.” The story went on to relate how the Plasma International Company‚ headquartered in Tampa‚ Florida‚ purchased blood in underdeveloped countries for as little as 15 cents a pint and resold the blood to hospitals in the United States and South America. A recent disaster in Nicaragua produced scores of injured persons and the need for fresh blood. Plasma International
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a good start. The primary language spoken in Thailand is Thai. Chinese‚ Lao‚ Malay and Mon-Khmer are also spoken‚ while English is taught as a secondary language. In the business environment in Thailand‚ it is important to know what language the person you are conducting business with speaks. When greeting people in this society‚ especially elders‚ you must perform a Wai (pronounced why) which is the official greeting of the people of Thailand. In America‚ in a business setting we usually
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Local Products and Brands -Brands that have achieved success in a single national market -Represent the lifeblood of domestic companies -Entrenched local products/brands can be a significant competitive hurdle to global companies Regional/International Products and Brands -Offered in several markets in a particular region -Euro brands Global Products and Brands -Global Products -Meets the needs and wants of a global market and are offered in all worlds regions -Global Brands
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INDUSTRY OVERVIEW : CONDITION & SITUATION Year 2005 There were various kinds of determinants influencing the enlargement of the beer market; especially the cause from gas price has risen up high like never before. Deriving the consumer products price had to be adjusted to avoid suffering from higher cost of production and transportation. On the other end‚ consumer’s purchasing power had become lower due to the higher cost of living; driving them to adapt to the economic situation they were facing
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Environment Case Study #3: Conducting International Business in an Ethical Manner A company that cares Founded ninety years ago in the US‚ Panting Steel Inc. is a highly profitable scrap metal company. The firm purchases scrap metal from sites across the US and Europe and recycles it to produce finished steel products that it resells to steel mills. A major part of its operations involves dismantling used automobiles. It sells the reusable car parts at low cost to international customers and
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Delhi Gurgaon Expressway Background: NHAI was entrusted with the implementation of the Golden Quadrilateral project as a part of which it suggested converting a busy section of NH-8 connecting Delhi and Gurugram into a 6/8 lane access control carriageway. This stretch experienced high vehicle density of 45‚000 Passenger car units /day in 2000. Objective: To fulfil NHAI’s responsibility in facilitating connectivity with minimal traffic congestion‚ pollution‚ accidents and fuel wastage and to augment
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