Macro environment of apple company. Macro environment is a far environment which comprise of several forces that raise strategic issue to Apple. These forces are social force‚ economic force‚ politic force‚ and technology force which well known as PEST (figure 3). Figure 3 Macro Environment Technology forces The first force that influences computer industry structure is rapid and sustained technical progress. Each year‚ integrated circuits and other electronic components become better
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Micro Environment Notes • The forces within an organisation’s industry that affect its ability to serve its customers and clients – target markets‚ partners and competitors. (Marketing 2nd Edition by Elliott‚ Rundle-Thiele Waller) - Customers - Clients - Partners - Competitors • All factors in the micro environment affect the marketing. Marketing managers‚ during the marketing process‚ must account for all factors in relation to marketing‚ specifically within the micro environment. Customers
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The following is a full environmental analysis of yupiepet.co.za starting with the micro environment‚ followed by the market environment and ending in the macro environment. The layout for each of the environments was taken from page 17 of the Business Studies grade 10 Learners Book‚ third edition 2018‚ Authored by Estie Meyer and Zain Strydom‚ and published by Consumo Publishers. Micro Environment: Micro environment factors‚ are factors close to a business that have a direct impact on its business
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Executive Summary I have chosen Bunnings as the organization to do my report on. They are a leading retailer of home and garden improvement products and a major supplier of building materials to trade. Bunnings caters predominantly for do-it-yourself customers as well as builders and contractors. In the following I have considered that they’re holistic approach to their marketing is their strongest point‚ and that the way they deal with their competition in the marketplace is their worst
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Definition The economic environment consists of external factors in a business’ market and the broader economy that can influence a business. You can divide the economic environment into the microeconomic environment‚ which affects business decision-making such as individual actions of firms and consumers‚ and the macroeconomic environment‚ which affects an entire economy and all of its participants. Many economic factors act as external constraints on your business‚ which means that you have little
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eCommerce eCommerce – Supply Chains eCommerce‚ or electronic commerce‚ can be defined to include all electronically mediated information exchanges between an organisation and its external stakeholders. In simple terms‚ this means that it includes the use of communication networks to interact with both suppliers and customers‚ to negotiate and complete commercial transactions. When many of you think about eCommerce‚ your mind probably jumps first to examples where you‚ the consumer‚ buy
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The wider macro-environment Changes in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations‚ but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors (Often referred to as the ‘PEST’ factors in the marketing analytical context‚ a useful aide-memoire‚ although in some texts it is sometimes referred
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breweries’ left over yeast. But overall‚ a nation that is proud of Bunnings snags. Cheap‚ sliced white bread‚ with a slightly charred beef sausage laid diagonally across‚ and onions as well as tomato sauce drizzled with love over the creation… it is a symbol of Australia’s national culture‚ an icon of Election Day‚ and a unifier of communities. It is for these reasons that Bunnings snags must be named as Australia’s national food. REASON 1 Bunnings snags demand this title because they are already a symbolic
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Running head: ECOMMERCE eCommerce The Popularity of Online Auctions Abstract The Popularity of Online Auctions The opportunity to shop from the comfort of ones own home has seen a change like never seen before. Within the span of a few short years‚ what may have began as an experimental idea has grown to an immensely popular hobby‚ and in some cases‚ a means of livelihood‚ the online auction gathers tremendous response everyday‚ all day. With the point and click of the mouse‚ one may
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Bachelor of Business Administration-BBA Semester V BB0025 – E Commerce – 2 Credits (Book ID: B0035/B0104) Assignment Set- 1 (30 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 Let us examine the simple task when an employee of a company wants to buy a PC for his office. Company Generate request for PC including the specifications. Approval process has to pass through one or more than one person‚ depending upon the cost involved‚ the position and/or right of
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