Creating Strong Brands Sue Dean Interbrand’s Top Global Brands http://www.interbrand.com/best_global_brands.aspx Group Discussion Think of a powerful brand What factors make it successful? Brands - Many definitions….. “A brand is a product or service made distinctive by its positioning relative to the competition and by its personality” Hankinson & Cowking Building Strong Brands • Strong brands have a strong identity / personality which are built on a unique set of
Premium Brand Customer service
cuts‚ depleting resources and the sub-prime crisis. He explains how a myopic vision of creating economic value has restricted firms from thinking of a long term sustainable solution to creating economic value and driving innovation. With this short term view‚ the firms’ profits indeed to come at society’s expense which leads to a backlash. “The solution lies in the principle of shared value‚ which involves creating economic value in a way that also creates value for society by addressing its needs
Premium Corporate social responsibility Oracle Corporation Sociology
Explaining a Job Analysis and Creating a Job Description Lacy Quake University of Phoenix Human Capital Management HRM531 Mary Jo Payne September 24‚ 2012 Explaining a Job Analysis and Creating a Job Description There are several types of critical tools that human resources utilize to ensure that they are hiring the most qualified candidates for the positions within their organization. The human resource managers in every organization need to ensure that the tools that
Premium Human resources Human resource management Job description
Djamaludin Ancok ancokmm@yahoo.com ancokpsi@ugm.ac.id Creating the Resilient Organization: Lesson 1 To survive and prosper in a turbulent environment requires operating as self-organizing and self-renewing system. Unleashing the forces of self-organization and self-renewal requires operating according to a different set of management “conditions.” this new “rapid response” entity is referred to as Resilient organization. Creating the Resilient Organization: Lesson 2 Speed‚ responsiveness
Premium Management Organization Business
Impact of Budget Deficits Fiscal and monetary policies are used to control the economy but their effects on the federal government’s budget deficits can be huge. The use of fiscal policy to help solve the macro problems is common. Basically government spending is increased‚ tax cuts are put into place‚ and there is increases of transfers to lower employment are all fiscal stimuluses’ used to keep the economy from falling. Just the opposite is fiscal restraint where government spending is decreased
Premium Public finance Monetary policy Tax
Union budget of India From Wikipedia‚ the free encyclopedia The Union Budget of India‚ referred to as the Annual Financial Statement[1] in Article 112 of the Constitution of India‚ is the annual budget of the Republic of India‚ presented each year on the last working day of February by the Finance Minister of India in Parliament. The budget‚ which is presented by means of the Financial Bill and the Appropriation bill has to be passed by the House before it can come into effect on April 1‚ the start
Free Tax Taxation
* State of Connecticut * CAFR – Budget Analysis * Nondiscretionary Fiscal Policy Nondiscretionary fiscal policy is characterized by government policy that is enacted with the intension of either stimulating or stifling the economy to meet the economy’s needs. Present day fiscal policies are often a result of nondiscretionary fiscal policy enacted years ago and serve a present-day purpose of stabilizing the economy. For this reason‚ actions of nondiscretionary fiscal policy are often
Premium Public finance Government Budget
Summary of ‘Creating shared value’ by M. Porter and M. Kramer The problem nowadays is that most businesses don’t have the right purpose ‘in mind’. They have a narrow-minded view in making profit and thus optimizing short-time financial performance. This old capitalistic view leads to a vicious circle. More specifically‚ the corporation doesn’t keep its environment and the broader community in mind while making profit and so they are perceived as (partly) responsible for society’ failures. This
Premium Economics Health care Health insurance
PLANNING A WEDDING ON A BUDGET 11-21-10 Organization: This speech uses topical organization Audience analysis: My audience consists of women who have recently become engaged. There will be four women between the ages of 30 and 40. The speech will take place in the a room at my work. All of the women are interested in learning how to plan their weddings on a budget. Central Idea: Wedding necessities for cheap General Purpose: To assist Specific Purpose: I would like to teach women how
Premium Wedding Cake
create a market orientation‚ the ap proach taken by most businesses‚ is the “programmatic” approach‚ an a priori approach in which a business uses education programs and organizational changes to attempt to implant the desired norm of continuously creating superior value for customers. A second approach is the “market-back” approach‚ an experiential approach in which a business continuously learns from its day-to-day efforts to create and maintain superior value for customers and thereby continuously
Premium Marketing Organizational culture Strategic management