Introduction: The simulation developed a knowledge of pricing by managing a rental car operation in Florida and developing a pricing strategy keeping the competitor in mind. The simulation involved three regions Oriando‚ Tampa and Miami‚ which vary in market dynamics‚ size and customers. The focus is competition between two car rental companies and the simulation last up to 12 months. I had to set weekday and weekend price for the entire three regions for each month and make a fleet decision. Description:
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Marketing & Operations Strategy Business Report 1.0 INTRODUCTION This report proposes to discuss the current marketing and operations strategies utilised by the Dangote Group of Nigeria - in order to deliver sustainable customer value to consumers within Nigerian market. This sustainable customer value is delivered in an attempt to ensure the safety of market share‚ and increase the profitability and revenue of the existing organisation. This report will also investigate Dangote’s ability
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LINKS Simulation Reference Notes Background: About LINKS: * LINKS is a supply chain management simulation * It details all the steps that go into efficiently running a supply chain and how they are interrelated including: analysis‚ planning‚ implementation‚ and evaluation. * Your team can view the results from lasts month’s decision on the LINKS website under the Excel Monthly Results. You should look at trends to determine how your decisions affect your performance. * Although
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Numerical Simulation of Marangoni-Driven Boundary Layer Flow Over a Flat Plate with an Imposed Temperature Distribution Abstract: A numerical algorithm is presented for studying Marangoni convection flow over a flat plate with an imposed temperature distribution. Plate temperature varies with x in the following prescribed manner: where A and k are constants. By means of similarity transformation‚ the original nonlinear partial differential equations of flow are transformed to a pair of nonlinear
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Change Simulation Experience “It is not the strongest of the species that survive‚ nor the most intelligent‚ but the ones most responsive to change.” - Charles Darwin Charles Darwin’s groundbreaking theory of evolution was certainly not restricted to species in the wild. Adapting to change in any corporate environment is fundamental to the success of any organization and its employees. Achieving this success depends on a key ingredient – appropriate application of change management that
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assignment is an individual assignment. Each student is required to complete two runs of the Working Capital Simulation. The simulation site is https://cb.hbsp.harvard.edu/cbmp/access/20227364 (Cost: $12.50). Use the attached instructions to get started. Run 1: Complete the simulation on your own and with a credit limit of 3.2 M. Completion due date: Nov 17. Run 2: Complete the simulation with the help of my cash management tool and with a credit limit of 3 M. Completion due date: 11/24. Ten
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Yinan Yang MKT 300 John Eaton Dec. 10th.2012 Simulation Paper Q1+Q2 Major Decision: A. Company Name: In this first quarter‚ I used a name “High tech ” for my new company. I choose this name is because the company is about computers and high technology can totally represent the meaning. B. Target Market: At the point of Q1‚I chose the workhorse as my first target segment. This is because workhouse is the medium kind of computer‚ customers will be much more than the other two. People
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As mentioned above‚ during the last negotiation simulation there were three groups or teams. Each team represented a South American country. For this exercise the country of Brazil‚ wanting more action and less declaration of political will‚ convened a working group consisting of three countries: Venezuela‚ Peru and Colombia. The sole purpose of generating these countries together was to generate a solution to water quality concerns. Cooperation was a key element within this negotiation‚ as working
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unlimited streaming plan that Netflix decided to separate into two different plans. Now if you rent a DVD and would like an unlimited streaming plan Netflix charges $7.99 a month for each (Gilbert‚ 2011). Netflix needs to re-evaluate their pricing strategy because if you have loyal customers‚ you can’t just change the prices because customers will look for other companies that are cheaper. Netflix should have kept the prices the same for their loyal customers who were already members‚ and introduced
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Innovation in Simulation & Artificial Intelligence Virtual Reality Reality has become Science Fiction because the reality most people agree upon to live in isn’t the entire picture of what’s going on. 2010 Institute of Business Administration Table of Contents Science of Intelligent Systems: 6 Results of Engineered Mind: 6 Limitations of Man: 7 Grand Challenges in Science and Technology 7 Modern Era Of Computer Technologies: 8 Innovation Starts from Computer Aided Design:
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