Company Profile Research The position I am applying is an Executive Intern position at Saint Laurent. The position is described to be an executive assistant in the Executive department of luxury retail brand. This position can manage any task given to them with strong responsibility and with forethought. The responsibilities are liaise with president‚ executive assistant and retail director of Saint Laurent America‚ assist in trend reporting and competitive analysis for buying department‚ book
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impact of catwalk show’s with a round-up of the winning digital initiatives from the past season. Surprising topics include wearable technology‚ beacons and privacy becoming a focus for marketers. Burberry Vans Marketing > Strategy & Insight > Communications Strategy Uniteu Tommy Hilfiger Burberry Michael Kors With social media teams becoming increasingly sophisticated in their approach to content deployment across channels‚ analysis of who is doing it well continued throughout 2014. Anchored
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which is dissociative. This is a group that people do not want to belong to. An example of a dissociative company can be seen with the Burberry brand and Pete Doherty. Pete used to wear Burberry clothing but had a reputation as a party animal and not a role model and as such gave Burberry a bad reputation which cost them the prestige they once had. Also Burberry became the central wear for the ‘chav’ culture amongst Britain in the early twenty first century‚ meaning many people tried to avoid being
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its colognes‚ watches and other merchandise to increase profits. Its strategy to drive growth would be to be more customer-oriented and to have a quick response to sales in the market. Some of its competitors would be the high-end companies such as Burberry and Armani. Its main target audience is the higher income men. With a Compound Annual Growth Rate (CAGR) of around 10.11% in the past 6 years‚ it can be concluded that Hugo Boss is doing well even though there was a financial crisis and that it is
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facility location-allocation problem Bowersox D.J.‚ Closs D.J.‚ and Cooper‚ M.B(2010). Supply Chain Logistics Management‚ third Edition Buck Consultants International(1996). Seaports and Their Hinterland. Nijmegen: Buck Consultants International. Burberry annual report (2010/11). Available at http://201011.annualreport.burberry.com/. Cambra-Fierro‚ F. and Ruiz-Benitez‚ R(2009). Advantages of intermodal logistics platforms: insights from a Spanish platform journal. 14/6 (2009) 418-421. Chen‚ C.T(2001)
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Review May-June. Okonkwo‚ U. (2010) Luxury Online: styles‚ systems‚ strategies. Hampshire: Palgrave Macmillan. Solomon‚ R. and Rabolt‚ N.J. (2004) Consumer behaviour in fashion. NJ: Pearson/ Prentice Hall. The Trench Coat: A History – Aquascutum & Burberry (2011) [Online]. Available at: http://www.milanstyle.co.uk/blog/the-trench-coat-a-history/ (Accessed: 12Nov 2008). UK inflation rate rises to 3.3% in November (2010) [Online]. Available at: http://www.bbc.co.uk/news/business-11989353 (Accessed: 17Nov
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"Ports Design Plunges after Chairman Quits." Financial Times. The Financial Times Limited 2012‚ 22 May 2012. Web. 18 Sept. 2012. <http://www.ft.com/cms/s/0/4c953e6c-a3ba-11e1-988e-00144feabdc0.html>. (4) Kollewe‚ Julia. "Reality Check for Burberry as China Cuts Back on Luxury Purchases: Profit Warning Knocks Pounds 1bn off Share Value Chinese Tastes Turn to More Affordable Items." Guardian [London‚ England] 12 Sept. 2012: P27. Print. (5) Flannery‚ Russell. "Special Report: Alfred Chan Dresses
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The Value Chain All of the functions of a company—such as production‚ marketing‚ product development‚ service‚ information systems‚ materials management‚ and human resources—have a role in lowering the cost structure and increasing the perceived value of products through differentiation. As the first step in examining this concept‚ consider the value chain‚ which is illustrated in Figure 3.5.11 The term value chain refers to the idea that a company is a chain of activities that transforms inputs
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European Luxury Sector - Investment Strategy and value creation of the European Luxury Firms Kim-Yann BREDOUX Arthur DAVID François THOMAS N.CROFT Summary Executive summary Introduction In a first time‚ it matters to define the concept of luxury‚ which isn’t a clear concept. It seems that luxury is something that people feel differently. There is no official definition of luxury according to the fact one or another perceives it differently‚ in terms of quality
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“ I’m not very good with just being mediocre or OK. My goals are set pretty high‚ no matter what ”. Odell Beckham Jr is my hero. The reason is because he’s such a leader and hard worker. He also never changes for anyone else. He also is a very careful person. He gives back a lot and appreciates a lot of the people that was before him. Odell Beckham jr is one of my hero’s because he’s just a role model and a leader for a lot of people. These people include adults teenagers and even even little kids
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