UPPSALA UNIVERSITY Department of Business Studies Master Thesis Spring term 2010 Tutor: Peter Thilenius Marketing and Facebook How fashion companies promote themselves on Facebook Arkvik Quiroga Isabel Bairakimova Kamila Abstract The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond
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Bibliography: Priest‚ A 2005 ‘Uniformity and differentiation in fashion’‚ International Journal of Clothing Science and Technology‚ Vol 17 no ¾‚ pp 253-263‚ Viewed 15 Aug 2008‚ Emerald Group Publishing Limited Moore‚ C & Birtwistle‚ G 2004‚ The Burberry business model: creating an international luxury fashion brand‚ International Journal of Retail & Distribution Management‚ Vol 32‚ No 8‚ pp 412-422‚ Viewed on 15‚ 16 Aug 2008‚ Emerald Group Publishing Limited Park‚ H & Rabolt N 2008‚ Purchasing global
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MGT200 INTRODUCTION TO MANAGEMENT‚ D. Ong-de Jesus CASE 1: ZARA INTERNATIONAL: Fashion at the Speed of Light At the announcement of her engagement to Spain’s Crown Prince Letizia Ortiz Rocasolano wore a chic white pant suit. Within a few weeks‚ hundreds of European women sported the same look. Welcome to a fashion‚ a trend that sees clothing retailers frequently purchasing small quantities of merchandise to stay on top of emerging trends. In this world of "hot today‚ gauche tomorrow‚" no company
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from the social web like Facebook and Twitter as well as from the fashion-forward television series Gossip Girl (Caines‚ 2009). In addition‚ they have been attracted by those Hollywood stars like Emma Watson‚ Rachael Taylor‚ Kristen Stewart using Burberry‚ Louis Vuitton‚ Chanel‚ etc. (Case Study). Therefore‚ it is understood that the international luxury market is made up of young affluent citizens of the world. Location According to the “Luxury Fashion Branding” (Okonkwo‚ 2007‚ p.73)‚ a quarter
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Fashion Photography Fashion has always been a mirrored image of the collective consciousness and unconsciousness of society. In politically conservative times‚ fashion reflects the staidness of the majority‚ however additionally the subversive parts of the minority. No less a controversial figure than King Louis XIV of France was rumoured to have said that fashion was a mirror. Music‚ films‚ and TV‚ all potent popular culture mirrors in their own right of the anxieties‚ hopes‚ and dreams of
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located at the intersection of US 41 and Pine Ridge Rd. This is a Lifestyle Center for those who make a great income or have money to spend. The other stores that are located in this shopping center are high-end brand name stores i.e. (Louis Vuitton‚ Burberry‚ Lacoste‚ Saks Fifth Ave. and Gucci). All these stores have some pretty price tags on their items. Pricing: The pricing of the jewelry and accessories at Tiffany & Co. ranges from under $100 to well over $10‚000. This is a pretty wide
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What is the influence of Western fashion to Japanese fashion? Submitted by: Nicole Marie~Madeleine C. Alberto III-Kagitingan General Description of the Study Japanese fashion is one of the most remarkable things about Japan. It is another dimension in itself‚ complete with subcultures such as the Gothic Lolita and Kogals. Many people are intrigued by how Japanese fashion developed and people all over the world try to dress up like the Japanese because in Japan‚ there is no such as
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Assignment Questions Case #6 COACH Inc. 1. What are the defining characteristics of the luxury goods industry in 2012? What is the industry all about today? Today there are key defining characteristics of luxury goods industry such as pricing‚ quality‚ style‚ and brand reputation. The pricing of goods is based on economics‚ demand increases as income increases. Pricing is also determined by exclusivity‚ quantity availability‚ quality and location of the product. The quality of a product
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Appropriation A wise man by the name of Paul Mooney once said‚ “Everybody wanna be a nigga‚ but nobody wanna be a nigga”. Although that quote could be looked at as vulgar‚ it is extremely true and has been shown throughout time. Black culture has almost always been the most popular in American society. It quite possibly may be the most popular culture in the world. Many of the things we see around today in pop culture have come from some part of black culture. Just about every TV show‚ commercial
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The Indian cosmetics industry has witnessed rapid growth over the last couple of decades. With every passing year‚ the range of cosmetic and beauty products in India has widened tremendously. Beauty product manufacturers in India have mostly been catering to the great demand for cosmetics and toiletries that fall into the low- or medium-priced categories as the greatest demand in India always revolves around economically priced products. Recent cosmetics business market analysis reveals that
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