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RAY-BAN: THE HISTORY OF THE TOP-SELLING EYEWEAR BRAND WORLDWIDE Throughout its seven-and-a-half decades‚ Ray-Ban has been instrumental in pushing boundaries in music and the arts‚ forging the rise of celebrity culture‚ and creating the power of the rock and movie stars to influence fashion. From James Dean to Audrey Hepburn to Michael Jackson‚ Ray-Ban has proven indispensible for cultural icons who don’t want to be seen - but definitely want to be noticed. Ray-Ban has left an indelible mark on culture
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1 Sustainable Development Strategy for Louis Vuitton 2 Abstract This paper will shed light on sustainable development strategy of Louis Vuitton. In the first part‚ the study will analyze business portfolio of Louis Vuitton and their current environmental sustainability strategies. In the next part‚ the study will propose sustainable development strategy in terms of green supply chain management and green marketing practices to the chosen fashion organization. Analyzing feasibility of the proposed
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Business Strategy Group Case Study PRADA Group members Yufan Liu Ying Wang Dingyu Wang Executive Summary This report examines the strategic management of the international iconic fashion company- Prada. In this report we conduct an analysis of the external and internal environments and identify strengths‚ weaknesses‚ opportunities and threats of the Prada. The key issues identified in the environment analysis is the Prada’s future market especially
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Executive summary The main objective of this thesis is to determine the value of Inditex´s share by conducting own valuation. Over the recent years‚ Inditex has demonstrated remarkable growth and continuously been expanding its operations year after year. Furthermore‚ Inditex has had a continuous increase in share value since being publicly listed in the Madrid stock exchange in 2001‚ until mid of 2007. However‚ from 2007 until today‚ the share price has plunged from 51 EUR to 25 EUR. Experts seem
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London Population 7.5 million Currency British pounds‚ £1 = 100 pence Opening hours Monday-Saturday 9.00-17.30. Many department stores stay July 27th 2012 marked the beginning of the 30th Summer Olympic Game. All the world’s spotlight
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Executive Summary Marketing segmentation is considered as one of the main elements of marketing‚ and one that is significant and appropriate to the Internet Technology and Glasses industries. Yet‚ with literature reviews‚ there are few studies of segmentation evident‚ and the segmentation of consumers markets for Google Glass is an issue to be addressed. Indeed‚ this has only becoming relevant lately with changes in the technology environment. This report is presenting the finding of a segmentation
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The advent and prosperity of the Internet has provided many marketers with a platform to spread brand awareness. E-Marketing is defined by Chaffney as “The management and execution of marketing using electronic media such as the web‚ e-‚mail‚ Interactive TV‚ IPTV and wireless media in conjunction with digital date about customers characteristics and behaviours”(Chaffney‚ 2006 p. 10) In “2009 brands spent half a billion pounds on internet advertisers‚ up from £114 million in 2002“(mintel‚2010) This
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DE TERNAY Anastasia MORAR Crina XIA Xiaou ZERMANI Sihem Master 2 CPEI LVMH: Strategic Integration and Expanding Brand Dominance in Asia 1 1 http://fashionrules.com/wp-content/uploads/2009/03/lvmh.gif 1 Table of contents INTRODUCTION……………………………….…………………………………......…3 I. LVMH and its environment ……...…………………………..……….………………..3 A. The luxury market and it segmentation……………………...………….………………3 1. Analysis of the luxury market: « The luxury-goods industry »…..………………...3 2. Segmentation……………………………………
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Maman‚ A.‚ (2010) « Buying Counterfeit Specialty Goods: A Multi-Country Exploration of Consumer Motivations » In CCT 5 Conference. Wisconsin‚ pp. 30–31. Phan‚ M.‚ Thomas‚ R. & Heine‚ K.‚ (2011) « Social Media and Luxury Brand Management: The Case of Burberry ». Journal of Global Fashion Marketing‚ 2(4)‚ pin publication. Nia‚ A. & Zaichkowsky‚ J.L.‚ (2000) « Do Counterfeits Devalue the Ownership of Luxury Brands? » Journal of Product & Brand Management‚ 9(7)‚ pp.485–497. Mortelmans‚ D.‚ (2005) « Sign
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