SWOT ANALYSIS OF DISTRIBUTION CHANNEL OF COCA-COLA STRENGTH- * Dedicated staff. * Sufficient manpower. * Good ware-house management. * Better co-ordination of employees. * Good field-work by PSR. * Excellent market approach. * Frequently order and supply makes better availability of products in market. * RED and MD works makes great execution of marketing of products. * Reach-out of products in all market through proper delivery system. WEAKNESSES- At ware-house
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Armani‚ Gucci‚ and Burberry are 9.1%‚ 3.5%‚ 4.4%‚ and 5.2%. Coach was not included among the Top 10 Global Luxury Goods Players in general‚ but specific to accessories‚ they have an estimated 6% market share compared to Burberry’s 4%. This data illustrates that Burberry is doing quite well. They are one of the Top 5 Global Luxury Goods Players and it appears that they have plenty of room for growth. Unlike many of its other competitors‚ as mentioned by Rosie Bravo‚ Burberry has positioned itself
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Marketing Strategy Distribution Channel Jones Soda will prepare the shipment and send it to the port of Seattle. They will then ship it to the Beverage experts in South Africa. The product will be finished already and the Beverage Experts only need to get the product to the retailers specified. Beverage Experts Unit 31 Dirk Smit Industrial 14 Jakaranda St‚ Hennopspark‚ Centurion Tshwane‚ South Africa 0154 Telephone No: +27 12 653 2569 (Beverage Experts) Spar Mid-Sized Supermarket
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issues (i.e.‚ company weaknesses and the main opportunities/threats for the company) met by Burberry. Le problème principal rencontré en 2003 par Rose Marie Bravo était de repositionner et de rétablir une marque dont l’image et la gestion avaient été brisées. Le but était donc de transformer Burberry et de passer d’un fabriquant de vêtements démodé à une marque de luxe. Tout d’abord‚ l’image de Burberry en 1856 était totalement différente de celle que nous avons maintenant. Les vestes de la marque
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Burberry Established in 1856‚ Burberry is a worldwide luxurious brand with a unique English personality. The brand has manufactured a notoriety for craftsmanship‚ development and outline. Since the development of gabardine by Thomas Burberry more than 150 years back‚ outerwear has been at the centre of the business‚ and remains so today best communicated through the notable Burberry trench coat‚ according to Burberry Group Overview (2014). Economic Factors The financial downturn influenced the level
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outfitting the Royal Army placed Burberry on the map as “the original British luxury brand” but somewhere along the line‚ it became the raincoat brand known more for outfitting stuffy elder statesmen than the cloth of choice for the glamorous rich and famous. Burberry revamped its brand image‚ hiring new designers who took the signature plaid from raincoats to bikinis. Recent ads featuring British fashion icons like Kate Moss and Stella Tennant embody the essence of the new Burberry‚ depicting a modern edginess
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As it was mentioned‚ demographics have a limited role in brand marketing decisions in some luxury brands. But‚ in my opinion‚ that’s not the Burberry’s case. In this case luxury doesn’t transcend age. After analyzing two advertisements of Burberry Brit fragrances it’s clearly seen that the creators didn’t mean to target cross-generational customers with such campaigns. The fragrance for men is described as “leathery‚ sexy and a little bit smoky and sensuous” and for women as “blend
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Burberry Group plc (BRBY) - Financial and Strategic SWOT Analysis Review Summary Burberry Group plc (Burberry) is into the global luxury sector. It works in the designing‚ marketing and sourcing of outerwear‚ women’s wear‚ men’s wear‚ non-apparel and children’s wear categories. It distributes through a diversified network of retail‚ wholesale and licensing channels worldwide. The company operates its business in three ways by region‚ by product and by channel. Burberry distributes its products
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BURBERRY COMPANY BACKGROUND 1856‚ Burberry was founded‚ when 21-years old Thomas Burberry opened a draper’s shop in Basingstoke‚ England. Shortly thereafter he invented gabardine‚ a waterproof and breathable fabric that quickly become the fabric of choice for anyone venturing out into extreme conditions. Burberry’s trench coat was chosen to be the official coat of the British army in World War I. 1920‚ The Burberry check pattern-a camel‚ black‚ red‚ and white plaid design-was introduced
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Image : Burberry Title Page Number Executive Summary........................................................................ Context Analysis............................................................................. History and Overview.................................................... SWOT Analysis............................................................ PEST Analysis.............................................................. Burberry and Self
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