STUDENT NUMBER | SURNAME | OTHER NAME (S) | SEMINAR PAPER NUMBER | 1136310 | PRATT | EBO PANYIN | 5 | Kotler and keller (2009)‚ suggests that brand extension is the introduction of new products into a market by a company‚ under an already existing strong brand. This could be an extension of the brand or may not have anything to do with the existing brand. An existing brand that gives rise to the brand being extended is known as the parent brand. There are advantages and disadvantages involved in
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Introduction 3 LIDL Spain 3 Company Statement and operating principles (in summary) 3 1. Understanding the retail marketplace and customer needs and wants 4 1.1 Macro environment 4 1.1.1 Political: 4 1.1.2 Technological: 4 1.1.3 Environmental 4 1.1.4 Legal 4 1.2 Micro environment 5 1.2.1 Competitors 5 1.2.2 Customers 6 1.2.3 SWOT – analysis 6 2. Designing a customer-driven retail strategy 7 2.1 The market(s) toward which the retailer will direct its efforts 7
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Marketing Assignment: Burberry need to scan their market segments in order to gain the most competitive advantage. Pestle analysis looks at the political‚ economic‚ social‚ technological‚ legal and environmental factors that affect an organisation providing a ‘comprehensive list of influences on the possible success or failure of strategies’ (Johnson‚ Whittington‚ Scholes‚ 2011). However‚ the three main changes that focused on in this essay are Economic‚ Social and Environmental factors. The economy
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The PET scan‚ or Positron Emission Tomography‚ was born in 1973 at Washington University. It was created by Edward Hoffman‚ Michael M. Ter-Pogossian‚ and Michael E. Phelps; Phelps is most often credited with the invention (History of PET and MRI‚ 2009). In preparation for a PET scan‚ radioactive tracers are injected into the body‚ inhaled‚ or ingested by the patient through a solution that they drink. Then the scan will actually begin‚ as the patient lies on a table‚ which glides into the machine
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Ping Sweeps and Port Scans January 11‚ 2013 Freddie Jackson DeVry University This report is to provide insight on nefarious computer activities called ping sweeps and port scans as a request from management. I will identify them‚ explain what they are use for‚ how they are used and how to stop them from attacking a network. Finally I will discuss how they can be eliminated as security risk. The information in this report is designed to increase the understanding and knowledge of these two
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All businesses regardless of their particular industry will be faced with the challenges of dealing with different environments. A couple of companies that will be discussed throughout this paper are Apple‚ Inc. (Apple) and Dell‚ Inc. (Dell). Both are successful technological companies. Operating in the technology field they pay a great deal of attention to technological factors and trends in the industry. Their internal and external environments can be scanned and evaluated using the PESTEL tool
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Pacific Standard Time NSE: Loaded 36 scripts for scanning. Initiating ARP Ping Scan at 18:08 Scanning 2 hosts [1 port/host] Completed ARP Ping Scan at 18:08‚ 0.63s elapsed (2 total hosts) Nmap scan report for 172.30.0.0 [host down] mass_dns: warning: Unable to determine any DNS servers. Reverse DNS is disabled. Try using --system-dns or specify valid servers with --dns-servers Initiating SYN Stealth Scan at 18:08 Scanning 172.30.0.1 [1000 ports] Discovered open port 111/tcp on
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GEMBA 2015 Group Assignment - Group 9 Scott Couzner Joseph Lew Nicole Sia Jay Tomar Alex Zupancich BURBERRY INTRODUCTION Burberry is a global luxury brand offering menswear‚ womenswear‚ childrenswear‚ coats‚ dresses‚ shoes‚ accessories‚ bags‚ scarves‚ beauty and fragrance. The quintessentially British brand was first founded as an outerwear brand‚ well known for it’s iconic Burberry trench coat and distinct tartan print. The brand has over 497 directly operated stores and concessions operating
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Imagine being able to detect diseases in your body‚ or being able to examine various tissues and determine its conditions. That is exactly what an positron emission tomography (PET) scan is used for. Unlike CT (computed tomography) and MRI (magnetic resonance imaging) scans‚ the PET scan can reveal the cellular level changes occurring in an organ or tissue. To obtain this information‚ a very small dose of a radioactive chemical‚ called a radiotracer‚ is injected into the vein of the patient’s arm
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IV injection 2 mins Patient located 2 mins Patient moving 2 mins - Nurse - Nurse CT scan 17 mins - Nurse Protocol and machine sets up 3 mins - Technician - Technician CT image reconstruction 10 mins - Technician Off table 1 min Return patient 2 mins Code and distribute images 2 mins - Technician Changing linens and clean room 2 mins Refill contrast 3 mins Got next patient 2 mins Total is 10 mins - Nurse Figure 1. Current process flow diagram
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