As it was mentioned‚ demographics have a limited role in brand marketing decisions in some luxury brands. But‚ in my opinion‚ that’s not the Burberry’s case. In this case luxury doesn’t transcend age. After analyzing two advertisements of Burberry Brit fragrances it’s clearly seen that the creators didn’t mean to target cross-generational customers with such campaigns. The fragrance for men is described as “leathery‚ sexy and a little bit smoky and sensuous” and for women as “blend
Premium Advertising Branding Brand management
FINANCIAL STATEMENT ANALYSIS Paula Bianca Formantes Financial Analysis The process of understanding the profitability and risk of a firm through an in depth review or study of the basic financial statements‚ by the use of different tools and techniques. Several Financial Analysis Techniques: 1. Horizontal Analysis 2. Vertical Analysis 3. Ratio Analysis BALANCE SHEET SAN MIGUEL CORPORATIOS CURRENCY IN MILLIONS OF PESOS DEC 31 2011 DEC 31 2012 ASSETS LIABILITIES & EQUITY Cash And Equivalents
Premium Generally Accepted Accounting Principles Balance sheet Financial ratios
3rd Quarter Report December 31‚ 2012 1 Contents 02 03 06 07 08 09 10 11 Company Information Chairman’s Review Condensed Interim Balance Sheet Condensed Interim Profit and Loss Account Condensed Interim Statement of Comprehensive Income Condensed Interim Statement of Changes in Equity Condensed Interim Cash Flow Statement Selected Notes to and Forming Part of the Condensed Interim Financial Information 2 Honda Atlas Cars (Pakistan) Limited Company Information The Board of Directors
Premium Honda Balance sheet Income statement
1. The Burberry brand has be come a symbol of both luxury and durability. The brand has been repositioned to a niche market between cutting-edge fashion apparel‚ like Armani‚ and classic fashion apparel‚ like Polo Ralph Lauren. Burberry has also excelled in the accessories market‚ positioning itself between the Coach and Gucci brands. Burberry does not want to be cutting-edge fashion and at the same time‚ does not want to be viewed as just classic‚ as this market is already saturated with other
Premium Gucci Branding Brand management
Leading Fashion Brands Burberry‚ Louis Vuitton‚ Gucci‚ Prada‚ Calvin Klein‚ Christian Dior‚ Chloe‚ Emporio Armani‚ Ferragamo & (Appendix 4) are some of the numerous global luxury brands. They all have experienced abundance in sales growth and margin profits within the last decades‚ but they almost shutter in between world financial crisis (2008 up to date). They even see themselves included in several financial products such mutual funds‚ ETFs or be part of financial Indices (Appendix 2). Economists
Premium Fashion Marketing Brand
| | | | [STRATEGY OF ZARA & BURBERRY] | | TABLE OF CONTENTS INTRODUCTION……………………………………………………………….1 STRATEGIES……………………………………………………………………..1 CONCLUSION: COMPARISON ZARA VS BURBERRY…………….4 REFERENCES.……………………………………………………………………5 Introduction ABOUT ZARA… Zara started operations in Spain in 1975‚ and now operates in 74 countries worldwide. Zara is one of the largest international fashion companies and it is owned by INDITEX‚ one of the world’s largest distribution
Premium Luxury good LVMH Harvard Business School
University of Windsor Odette School of Business Master of Management 0478-612-01/02 Corporate Finance in a Global Perspective Assignment #1 Dr. Keith C.K. Cheung Due: Feb. 26‚ 2013 Student Name: ___________________________________________ (Print) Student ID Number: _____________________________________ INSTRUCTIONS 1. Assignment is collected in class. No late assignment can be accepted. 2. Detailed solution will be found on the CLEW at 5:00 pm on Feb
Premium Net present value Interest Cash flow
FINANCIAL PROJECT REPORT ON RABAXY DRUGS Ltd. Submitted By – Divey Yadav (12609016) Abhita Singh (12609021) Hina Gupta(12609013) Acknowledgements Every endeavour has to have a front to precede its valuable culmination. The front can be put into words‚ which once uttered absolves the speaker of every sense of gratitude with which they were uttered. We take this opportunity to express sincere gratitude and respect to all those who played an important role in giving us the right direction
Premium Inventory Balance sheet Working capital
of Burberry LTD Focussed on Human Resources‚ Information Management and Knowledge Management. Amy Lawrence 601635 BSc. Business Communications Tutors: Mike Swain and Gwenda Mynott Contents Introduction 2 Burberry Limited 2 Human Resource Management 3 Information Management 3 Knowledge Management 4 Conclusion 5 Bibliography 6 Introduction Considering the impact of Burberrys closure of its Wales plant at Treorchy‚ Rhondda‚ and plans to relocate to China this report considers
Premium Management Knowledge management Knowledge
BURBERRY FASHION HOUSE [pic] EXECUTIVE SUMMARY: This report is on Burberry fashion house which is a leading fashion house in UK. The project discusses the formulation of strategies for the working of the organization. The formulation includes the company’s mission‚ vision‚ the environmental and organizational auditing. The strategic planning is being discussed in detail which consists of the competition‚ planning systems‚ strategic planning issues and the techniques. The selection
Premium Luxury good Gucci LVMH