Chapter 01 Introduction to the World of Retailing Multiple Choice Questions 1. (p. 6) What is retailing? A. It is the merchandising component of the retail mix. B. It is the set of business activities that adds value to the products and services sold to consumers for their personal use. C. It is the strategy retailers and vendors use to get products into the stores. D. It is the process of offering products in smaller quantities for consumer consumption patterns. E. It is the
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Media Management Music Retailing in India Submitted By 10-VC-101 Deepak Chand S INDEX * Introduction * Organized Retailing * Unorganized Retailing * Companies controlling the market * India’s Largest Music Retail Chain * Promoting the Outlets Introduction The music industry or music business consists of the companies and individuals that make money by creating and selling music. Among the many individuals and organizations that operate within the industry are: the musicians who
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Introduction Nonstore retailing is a form of retailing in which sales are made to consumers without using physical stores. The non-store retailers are known by medium they use to communicate with their customers‚ such as direct marketing‚ direct selling and vending machines or e-tailing. Non store retailing is patronised to time conscious consumers and consumers who can’t easily go to stores‚ or compulsive buyers. Most non-store retailers offer consumers the convenience of buying 24 hours a day seven
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Taking the role of consultants‚ produce an ‘information pack’ for a British based company about to embark on a cross border business relationship with TWO countries of your choice outside the UK. To avoid potential repetition it is recommended you select countries from different ‘sectors’ of the world. The ‘Project Globe’ (House 2003) categories below indicate differing clusters of countries: Anglo Arab Confucian Asia Eastern Europe Germanic Europe Sub-Saharan Africa Latin America
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Retail Sector in Malaysia Retailing is a commercial transaction in which a buyer intends to consume the good or services through personal‚ family or household use. Retailers are business firms engaged in offering goods and services directly to consumers. In Malaysia‚ the supervision of the wholesale and retail sector falls under the supervision of the Ministry of Domestic Trade and Consumer Affairs (MDTCA) through the Committee on Wholesale and Retail Trade. The Committee was set up in 1995
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definitions are not easily comparable. B. FDI IN MULTI-BRAND RETAIL Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian Retail market is estimated to be US$ 50 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world‚ with 1.2 billion people. As of 2013‚ India’s retailing industry was essentially owner manned small shops. In 2010‚ larger format
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STUDENT NUMBER | SURNAME | OTHER NAME (S) | SEMINAR PAPER NUMBER | 1136310 | PRATT | EBO PANYIN | 5 | Kotler and keller (2009)‚ suggests that brand extension is the introduction of new products into a market by a company‚ under an already existing strong brand. This could be an extension of the brand or may not have anything to do with the existing brand. An existing brand that gives rise to the brand being extended is known as the parent brand. There are advantages and disadvantages involved in
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adopting eco-friendly practices and producing products that are environment friendly. Today‚ everyone is concerned about preventing environmental degradation. Retailers have sensed the need for green retailing and now most of the Indian retailers are stepping into this new avenue. Previously‚ green retailing was perceived as a ‘nice-to-have’ phenomenon. But lately‚ producers and consumers have realised that it is a ‘must-have’ phenomenon as environmental protection has become a priority. Green Retailers
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CHAPTER 1 Retailing – a set of business activities that adds value to the products and services sold to the consumers for their personal or family use A retailer is a business that sells products and/or services to consumers for personal or family use A Retailer’s Role Attempt to satisfy consumer needs by having: the right merchandise at the rice price‚ place‚ in the right quantities‚ and at the right time Retailers Role in the Distribution Channel Ex. Manufacturing -> Wholesaler ->
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Modern Trends in Retailing Self Service * Products are displayed on open shelves. * Customers have to select them put them into trolley‚ take it to cash counter‚ make payment and arrange for their transportation. * Generally used in large scale retailing especially supermarkets. Advantages To Retailers 1. Lesser requirement of shop staff. 2. More sales in given time. 3. More sales due to impulse buying. More turnover. 4. Attraction to the customers. To
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