A CASE STUDY ON BIG BAZAAR – THE ROUTE TO THE INDIAN MASS MARKET SUBMITTED TO: Dr. Ravi Vaidya SEMESTER: IV BATCH: 2009-2011 SUBMITTED BY: Darshan Shah Shreya Shah Hitesh Nirmal Mayur Garmora S. R. LUTHRA INSTITUTE OF MANAGEMENT SURAT INDEX Sr. No. | Particulars | Page No. | 1 | About case | 3 | 2 | Question - one | 11 | 3 | Question – two | 11 | 4 | Question – three | 12 | 5 | Question – four | 12 | 6 | Bibliography | 12 | BIG BAZAAR – THE ROUTE TO
Premium Retailing Department store Shopping mall
Rural Retailing in India-The Road Ahead Shikhar Das Srivastava* ABSTRACT The decision to liberalize the Indian Economy in 1991 had far reaching consequences‚ which is still continued into the new millennium also. On the marketing front‚ there was the arrival of many well-known Multi National Companies especially FMCG product dealers. In the initial years the focus was on the easily accessible well developed urban markets but soon it got saturated because of proliferation of brands and intense
Premium Retailing Household income in the United States Population
inching its way towards becoming the next boom industry. The total concept and idea of shopping has undergone an attention drawing change in terms of format and consumer buying behavior‚ ushering in a revolution in shopping in India. Modern retailing has entered into the Retail market in India as is observed in the form of bustling shopping centres‚ multi-storied malls and the huge complexes that offer shopping‚ entertainment and food all under one roof. A large young working population with
Premium Retailing
1-10-13 BMMT Costco is basically a retail/wholesale store that defies the laws of retailing. They take the rules‚ bend‚ and do the complete opposite of it and makes a profit off of that strategy. Costco’s demographic is based on and catered to college-educated individuals with an annual salary of at least $100‚000 a year. What makes them unique is that they do the opposite of what you see and know about most retail stores and they have become successful at doing that. This strategy alone is why
Premium Costco Marketing Sam's Club
Retailing Assignment No.1 Submitted to Sir: Waseem Irshad Submitted by Rao Shafae Ali L1F11BBAM2047 Shaheryar Khalid L1F11BBAM2151 BBA HONS: Section (C ) UCP Business School University of Central Punjab Executive Summary Modern Mobile Accessories is redefining how we perceive Mobile Accessories. Traditionally‚ Mobile Accessories remained out of the hands of most consumers due to their high cost. As a result‚ we have invested time and resources into finding ways to give the systems
Premium Marketing Mobile phone
Part 4 Case 1: Retail Development Comes To Hattiesburg‚ Mississippi Hattiesburg-a small town full made up of university students mostly has been losing its customers to nearby large towns and cities such as Mobile‚ New Orleans and Biloxi. However‚ the new mall Turtle Creek Mall is expected to lure back the crowd inside the town. This huge center has many big-box retailers such as Bed‚ Bath and Beyond‚ Old Navy etc. it is expected that the new retail facilities will increase retail square footage
Premium Retailing Shopping mall Department store
GEMBA 2015 Group Assignment - Group 9 Scott Couzner Joseph Lew Nicole Sia Jay Tomar Alex Zupancich BURBERRY INTRODUCTION Burberry is a global luxury brand offering menswear‚ womenswear‚ childrenswear‚ coats‚ dresses‚ shoes‚ accessories‚ bags‚ scarves‚ beauty and fragrance. The quintessentially British brand was first founded as an outerwear brand‚ well known for it’s iconic Burberry trench coat and distinct tartan print. The brand has over 497 directly operated stores and concessions operating
Premium Cash flow Revenue Free cash flow
CEC International Holdings Ltd Background CEC International Holdings Ltd is principally engaged in (i) the design‚ development‚ manufacture and sale of a wide range of coils‚ ferrite powder and other electronic components‚ which are generally used in the manufacture of various kinds of electronic and electrical products‚ (ii) operating retail stores of food and beverages in Hong Kong (759Store)‚ and (iii) investment property holding. Established in July 2010‚ 759 STORE is the retail business
Premium Retailing Inventory Cost
1. Retailing is the final activity and steps needed to place a product in the hands of the consumer or to provide services to the consumer. All activities directly related to the sale of goods and services to the ultimate consumer for personal‚ non-business use. 2. Retailing is undergoing so much change today because of e-tailing‚ store size‚ price competition‚ and demographic shifts. E-tailing is basically ordering from the internet and having those items delivered to your home. Store size plays
Premium Retailing Marketing Shopping mall
Retailing Perspective: Challenges and Opportunities Author: Dr. Deepanjana Varshney Designation: Professor Mail id: dvfaculty@rediffmail.com Retailing has been defined as business activities involved in selling goods and services to consumers for their personal‚ family or household use (Berman and Evans‚ 2001). The emergence of new formats and the evolution of modern retail in India has attracted attention in recent years. The business press in India has carried several articles and news
Premium Retailing