….10 BIBLIOGRAPHY………………………………………………………………………………………………………………..............11 Introduction Burberry Group Plc. - British company‚ a manufacturer of clothing‚ accessories and perfume luxury. Initially known for its fine outdoor apparel‚ Burberry was founded in 1856 by Thomas Burberry. After serving as an apprentice in drapery‚ Burberry opened a store in Basingstoke‚ Hampshire. In 1880 Thomas Burberry invented the world ’s first "breathable" waterproof fabric gabardine‚ named after the hiding place
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Objective “Supply chain management = Order to Cash. As my group project is about Burberry supply chain management so I would like to further explain it here and show you how Burberry successes after apply supply management. 1.2 The Background of BURBERRY BURBERRY is established in London‚ United Kingdom in 1865 by Thomas Burberry. The Business concept of Burberry is “Fashion & Luxury”. At the end of 2007‚ Burberry started supply chain management in their business and hope that can delivered luxury
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Competences Introduction In the luxury fashion industry‚ Burberry has been developing when since it is created in 1856 in Britain. Main business that Burberry has is luxury goods manufacture‚ retailing and wholesales. So far the retailing stores that Burberry established in the world are more than 500 (Bruce & Kratz‚ 2007). The products of Burberry are welcomed for its high quality‚ excellent design and good service. The development of Burberry has been going international as international markets
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Creating Strong Brands Sue Dean Interbrand’s Top Global Brands http://www.interbrand.com/best_global_brands.aspx Group Discussion Think of a powerful brand What factors make it successful? Brands - Many definitions….. “A brand is a product or service made distinctive by its positioning relative to the competition and by its personality” Hankinson & Cowking Building Strong Brands • Strong brands have a strong identity / personality which are built on a unique set of
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Bibliography: BBC (2007). Burberry Demo Despite £1m offer. BBC News Online . Available from: http://news.bbc.co.uk/1/hi/wales/6305703.stm [Accessed 1st May 2011] BBC (2011) Berry C. (1994). The Idea of Luxury: A Conceptual and Historical Investigation. Cambridge University Press Bunz‚ M Burberry. (2011) Burberry Website [Online]. Available at: http://www.burberry.com [Accessed: 30th April 2011] Burberry World (2007) Charriol‚ P. (2010). Luxury: It’s all relative
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Consumer Behaviour Assignment Name Roll No. Lismary Cyriac F-178 Bijayini Samal F- 94 Sneha Dugar F-137 Aashima Dhankhar F-148 Smruti Shirke F-210 Chintha Kali Kishore F-166 Explore how personality is used by marketers? BRAND PERSONALITY Brand personality can be defined as the set of human characteristics associated with a Brand. A brand is something to which the consumer can relate to and thereby tries to apply the same in his life. This goes a long way in consumer
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THE CONCEPT OF LUXURY BRANDS Contents I – LUXONOMY 1. The Basic Definition of Luxury 2.1. The Necessity-Luxury Continuum 2.2. The Relativity of Luxury 2.3. General Perspective for the Definition of Luxury 2. The Major Understandings of Luxury by Area of Research 3.4. The Philosophical-sociological Understanding of Luxury 3.5. The Micro-economic Understanding of Luxury: Luxury Goods 3.6. The Managerial Understanding of Luxury:
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technology British luxury brand Burberry has changed its global product and marketing strategy. Burberry is using social media to reposition and better market its product. For small fashion companies like 3.1 Phillip Lim the use of social media to generate business internationally can be harmful to its reputation. I will discuss the pros and cons each company could face while using social media to generate business internationally. Burberry was founded in 1856 by Thomas Burberry‚ who opened his first store
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4. REFERENCE 8-9 * 1. INTRODUCTION Burberry has had amazing growth in the luxury sector with increases in revenues of more than 17% in the first six months to September 2010 (Burberry Group PLC‚ 2010). These results were the consequence of pointing their efforts and energy in the right direction‚ with strategies such as “leveraging the Franchise”. As part of this strategy and to optimize their presence in the Asian Markets‚ Burberry has decided to enter into China as an emerging market
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| | BURBERRY | | | NEXT | | PROFITABILITY | | 2010 | 2009 | | 2010 | 2009 | Net Profit Margin | | 13.3% | 0.8% | | 15.6% | 14.6% | Gross Profit Margin | | 62.8% | 55.4% | | 29.3% | 27.8% | ROCE | | 26.8% | 1.7% | | 56.6% | 45.7% | Asset Turnover | | 2.01 | 2.08 | | 3.64x | 3.12x | Cash Return on Capital Employed | | 66.7% | 41.8% | | 73.4% | 54.9% | GEARING | | 2010 | 2009 | | 2010 | 2009 | Interest Cover | | 27.77x | 1.28x | | 20.97x | 9.44x
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