Strategic Review A)Strategic analysis of Burberry i. Environmental Analysis………………………………………………………………………………………1-3 ii. Resources and competence analysis………………………………………………………………….3-4 iii. Purpose/culture/stakeholder analysis4 B) Recommendation for future development i. Three options suggested using TOWS Matrix5-6 ii. Chosen strategic option6 Appendices and Bibliography7-13 Executive Summary This report is a strategic review of Burberry PLC and analyses the Environmental factors
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Brand Identity Prism: Burberry According to Jean-Noel Kapferer‚ there are six aspects of the brand identity: 1) Brand Physique 2) Brand Personality 3) Brand Culture 4) Brand Relationship 5) Brand Reflection‚ and 6) Brand’s Self image The picture of the receiver‚ when it is well presented the brand has the ability to visualise as an Individual - which are mainly based on the Physique and Personality. Also‚ as stereotypical the consumer’s feedback about the brand’s personality reflects in the relationship
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Burberry is the first dog I ever had when I got it it was the most best day in my life. I was driving to foothill for my brothers football game‚ it was so cold that my fingers were going to fall off. When we got there my brother started warming up and there was this enormous park right next to it where I always would go when my brother would be doing football. My sister and I hung out at the park‚ after a little while though we stopped and we sat down on the chairs my dad had set down on the grass
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means of identifying and distinguishing an organization from another. Kapferer Model of Brand Identity Kapferer uses the following identity prism to describe brand identity from an organisation (Sender’s) perspective and consumer’s (Receiver’s) perspective in 6 dimensions. Left Side of the prism: It is intended to project outward and externalize the brand. Right Side of the prism: This side of the prism The 6 facets of the prism refer to the following attributes: 1. Personality a. It refers
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PLAN IN MATHEMATICS I. Objectives: At the end of the lesson‚ the students are expected to: a. Find the volume of a prism b. Solve problems involving finding the volume of a prism II. Subject Matter: Topic: Volume of a Prism Reference: Math Essential Geometry for 3rd year Materials: Presentation Prerequisite concepts/ Skills: Volume of Prism Process skills to be emphasized: Logical Thinking III. Procedure: Teacher’s Activity | Pupil’s Activity | A. Preliminary
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Examining the Refraction of Light in Prisms Questions 1. What is the relationship between the angle of incidence and the angle of refraction? The angle of incidence (formed by the ray of light travelling though air into a slab of rectangular perspex) is not directly proportional to the angle of refraction (angle formed between the ray travelling though perspex and the normal). The graph of the plotted angles of incidence against the angles of refraction is not a straight line and therefore demonstrates
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Overview Burberry is a luxury brand founded in Basingstoke‚ Hampshire‚ in 1856 by Thomas Burberry as a family business. In 2002‚ Burberry became a public company led by Angela Ahrendts. The company operates 260 retail stores and in high-end luxury department stores worldwide. The brand has two headquarters locations in London and New York City. Growth Profile The Burberry brand is offered in North America‚ Europe‚ Asia Pacific‚ and South America. In 2006‚ Burberry had sales of $1292.3 million
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The tripartite prism and “Medea” Different from nowadays where the individualism predominates around the world‚ back in the day in ancient Greece the collectivity was valued more. In our case “Medea” we have another type a friendship‚ we have the princess Medea which killed her own brother and left her country only to marry Jason‚ but after a particular time Jason betrayed her by marrying another women‚ and the revenge caused by Medea was “Crazy”. According to (Larocco) we have two types of revenge
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Burberry PLC Equity Research Report Applied Financial Research Weihan Wong CID 00607866 August 2010 Client Specification The client is either a retail or institutional investor seeking to gain an in-depth insight into the profile‚ valuation‚ price‚ risks and growth potential of the equity of the specified company Burberry PLC. The client would expect an analysis of the firm’s business activities‚ its strategy and its future growth drivers. He would also expect a detailed analysis of the firm’s
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..........................................pg. 9 Appendix 1 (Financial Ratio Calculations)......................................................... ...........pg. 10 Executive summary Established in 1856‚ Burberry Group Plc ‚ hereinafter referred to as ’Burberry’‚ is a holding company producing and selling luxury apparel wear and accessories via various global networks. The company operates via two channels‚ being Retail and Licensing. It is considered to be the 94th most valuable
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