ratios from their financial statements from 2010-2012. 2.1 Profitability analysis 2.1.1 Net profit margin Table 2.1 Mulberry and Burberry’s net profit margin Net profit margin | 2010 | 2011 | 2012 | Mulberry | 4.12% | 14.03% | 15.02% | Burberry | 6.42% | 13.74% | 14.27% | Data source: Mulberry’s and Burberry’s 2010-2012 annual reports From Table 2.1 it can find that Mulberry’s net profit margin was lower than Burberry’s in 2010‚ while higher after 2011. Although both had a rapid increase
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China’s luxury shoppers are shifting away from flashy labels toward more subtle designs‚ according to an HSBC report. NEW YORK (CNNMoney) -- At first blush‚ it looks like luxury has a China problem. After a blockbuster 2011‚ major upscale brands Burberry and Louis Vuitton recently shook up this rarefied world by reporting a slowdown in their China sales. But the China luxury story is murkier than it appears. That’s because sales remained strong at key fashion rivals Prada (PRDSY) and Hermes (HESAF)
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Burberry Target Market Wealthy business owners‚ CEOs and COOs and their spouses Worldly citizens Label and fashion conscious shoppers Celebrities Consumers seeking quality merchandise Younger professional 18-30 SHANGHAI TANG Current Market Segment Upper middle class Professional‚ Managers‚ Executives‚ Businessmen (PMEBs) Age:25-39 especially high-income chinese women between 30-35 Now attract Westerners who are interested in Chinese tradition PMEBs Lifestyle Spendthrifts‚ willing to spend up to
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To what extent is the ability to adapt to local cultures and tastes the key factor in determining the success of businesses trading with or operating in China? Businesses need to adapt to local culture and tastes in order to appeal to the market that they are selling in. By doing this they will help ensure that their product/service is a success and does not fail as it did not meet the consumers standards and needs. I am going to explore how Disneyland‚ Starbucks and Lego‚ along with some other
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Kate Moss. What comes to mind when you hear that name? Supermodel‚ Drug Taker‚ style-icon‚ mum‚ actor‚ singer or a walking billboard of what you will see every teenager around the world wearing the next week? As a matter of fact she comes under all those things. Katherine Moss born on the 16th of January‚ 1974 was the English teenager who was discovered at the age of 14 by the founder of an exclusive modeling agency in New York. Sarah Doukas as she is called spotted Moss at the JFK Airport in
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Matthew Selle Professor Li Global Business Project Spring 2012 Nike We decided to choose Nike as our company for this global business project. Nike is ranked 135 in the fortune 500-company list. Nike is the number one sports shoe company in the United States. In the US Nike dominates 35 percent of the sports shoe market‚ it also holds one of the most recognizable logos in the world‚ the Nike Swoosh. The majority of Nikes customers‚ over 50% purchase their merchandise for things other than sporting
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Company Profile Research The position I am applying is an Executive Intern position at Saint Laurent. The position is described to be an executive assistant in the Executive department of luxury retail brand. This position can manage any task given to them with strong responsibility and with forethought. The responsibilities are liaise with president‚ executive assistant and retail director of Saint Laurent America‚ assist in trend reporting and competitive analysis for buying department‚ book
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impact of catwalk show’s with a round-up of the winning digital initiatives from the past season. Surprising topics include wearable technology‚ beacons and privacy becoming a focus for marketers. Burberry Vans Marketing > Strategy & Insight > Communications Strategy Uniteu Tommy Hilfiger Burberry Michael Kors With social media teams becoming increasingly sophisticated in their approach to content deployment across channels‚ analysis of who is doing it well continued throughout 2014. Anchored
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which is dissociative. This is a group that people do not want to belong to. An example of a dissociative company can be seen with the Burberry brand and Pete Doherty. Pete used to wear Burberry clothing but had a reputation as a party animal and not a role model and as such gave Burberry a bad reputation which cost them the prestige they once had. Also Burberry became the central wear for the ‘chav’ culture amongst Britain in the early twenty first century‚ meaning many people tried to avoid being
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Planning through Performancesm Brief PESTEL Analysis Key Points: The PESTEL analysis is a framework for assessing the general or macro environment in which an organization operates. Each dimension of the framework—Political‚ Economic‚ Social-Demographic‚ Technological‚ Environmental and Legal-Regulatory—is designed to provide insight into specific issues affecting organizational performance. To maintain its usefulness as an analytical tool‚ the PESTEL analysis should be updated and reviewed
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