Matthew Selle Professor Li Global Business Project Spring 2012 Nike We decided to choose Nike as our company for this global business project. Nike is ranked 135 in the fortune 500-company list. Nike is the number one sports shoe company in the United States. In the US Nike dominates 35 percent of the sports shoe market‚ it also holds one of the most recognizable logos in the world‚ the Nike Swoosh. The majority of Nikes customers‚ over 50% purchase their merchandise for things other than sporting
Premium United Kingdom Management Central Intelligence Agency
Fast Zara‚ Fast Fashion Introduction Everyone‚ no matter youngsters or middle-aged mothers‚ love to buy clothes and keep updated on latest fashion trend. In the past‚ people could only consume western styles clothing if they are rich enough to go shopping by travelling in European countries or able to afford expensive air mail to send the consumed western clothes back from overseas. However‚ it took a period of time and the fashionable clothing may become “old” at the time received. As the information
Premium Hong Kong Fashion Retailing
Company Profile Research The position I am applying is an Executive Intern position at Saint Laurent. The position is described to be an executive assistant in the Executive department of luxury retail brand. This position can manage any task given to them with strong responsibility and with forethought. The responsibilities are liaise with president‚ executive assistant and retail director of Saint Laurent America‚ assist in trend reporting and competitive analysis for buying department‚ book
Premium Gucci Luxury good
impact of catwalk show’s with a round-up of the winning digital initiatives from the past season. Surprising topics include wearable technology‚ beacons and privacy becoming a focus for marketers. Burberry Vans Marketing > Strategy & Insight > Communications Strategy Uniteu Tommy Hilfiger Burberry Michael Kors With social media teams becoming increasingly sophisticated in their approach to content deployment across channels‚ analysis of who is doing it well continued throughout 2014. Anchored
Premium Marketing FIFA World Cup Brand
which is dissociative. This is a group that people do not want to belong to. An example of a dissociative company can be seen with the Burberry brand and Pete Doherty. Pete used to wear Burberry clothing but had a reputation as a party animal and not a role model and as such gave Burberry a bad reputation which cost them the prestige they once had. Also Burberry became the central wear for the ‘chav’ culture amongst Britain in the early twenty first century‚ meaning many people tried to avoid being
Premium Maslow's hierarchy of needs Motivation
its colognes‚ watches and other merchandise to increase profits. Its strategy to drive growth would be to be more customer-oriented and to have a quick response to sales in the market. Some of its competitors would be the high-end companies such as Burberry and Armani. Its main target audience is the higher income men. With a Compound Annual Growth Rate (CAGR) of around 10.11% in the past 6 years‚ it can be concluded that Hugo Boss is doing well even though there was a financial crisis and that it is
Premium Hugo Boss Income Revenue
facility location-allocation problem Bowersox D.J.‚ Closs D.J.‚ and Cooper‚ M.B(2010). Supply Chain Logistics Management‚ third Edition Buck Consultants International(1996). Seaports and Their Hinterland. Nijmegen: Buck Consultants International. Burberry annual report (2010/11). Available at http://201011.annualreport.burberry.com/. Cambra-Fierro‚ F. and Ruiz-Benitez‚ R(2009). Advantages of intermodal logistics platforms: insights from a Spanish platform journal. 14/6 (2009) 418-421. Chen‚ C.T(2001)
Premium Supply chain management Logistics Supply chain
Review May-June. Okonkwo‚ U. (2010) Luxury Online: styles‚ systems‚ strategies. Hampshire: Palgrave Macmillan. Solomon‚ R. and Rabolt‚ N.J. (2004) Consumer behaviour in fashion. NJ: Pearson/ Prentice Hall. The Trench Coat: A History – Aquascutum & Burberry (2011) [Online]. Available at: http://www.milanstyle.co.uk/blog/the-trench-coat-a-history/ (Accessed: 12Nov 2008). UK inflation rate rises to 3.3% in November (2010) [Online]. Available at: http://www.bbc.co.uk/news/business-11989353 (Accessed: 17Nov
Premium Brand Brand management Brand equity
"Ports Design Plunges after Chairman Quits." Financial Times. The Financial Times Limited 2012‚ 22 May 2012. Web. 18 Sept. 2012. <http://www.ft.com/cms/s/0/4c953e6c-a3ba-11e1-988e-00144feabdc0.html>. (4) Kollewe‚ Julia. "Reality Check for Burberry as China Cuts Back on Luxury Purchases: Profit Warning Knocks Pounds 1bn off Share Value Chinese Tastes Turn to More Affordable Items." Guardian [London‚ England] 12 Sept. 2012: P27. Print. (5) Flannery‚ Russell. "Special Report: Alfred Chan Dresses
Premium Luxury good LVMH Luxury vehicle
PESTLE ANALYSIS OF AUTOMOBILE SECTOR OF INDIA: PESTLE Analysis PESTLE Analysis is a simple‚ useful and widely-used tool that helps you understand the "big picture" of your Political‚ Economic‚ Socio-Cultural and Technological‚ Legal and Environmental aspects. As such‚ it is used by business leaders worldwide to build their vision of the future. PESTLE analysis is concerned with the environmental influences on a business. Identifying PESTLE influences is a useful way of summarizing the
Premium Automotive industry Automobile Automotive industry by country