Marketing analysis for Burberry Group Plc Burberry 1 Content 2 Introduction 3 Current market 4 About the company 4 PEST Analysis of the company 5 Analysis of the company 7 Products and portfolio analysis 7 Competitor Analysis 9 Consumers‚ segmentation‚ positioning 16 SWOT Analysis 18 Boston Matrix 19 New market to enter 20 Ansoff Matrix 21 Objectives 22 Key issue 22 Objective 22 Strategy 23 Marketing Mix 4P’s 23 Product 23 Price 25 Place 26 Promotion 27 Action Plan
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company that I choice is Burberry Company. The type of Burberry Company is Public Company. Burberry is under Fashion industry. The founders of Burberry brand is Thomas Burberry. The headquarters of Burberry company is at London‚ England. Area that Burberry served is worldwide. The key people of this company is John Peace as the chairman‚ Angela Ahrendts as a CEO and Christopher Bailey as COO. Product that Burberry produce is Clothing‚ Accessories and Perfumes. The revenue of Burberry Company in 2012 is
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Why or why not? Burberry has positioned its brand in the minds of consumers to be “functional luxury.” Burberry maintains a product line with great width and depth consisting of many products. Their products fall into one of two main categories: fashion or continuity. Fashion products are designed to be responsive to fashion trends and are introduced on a collection-by-collection basis. Continuity products have life cycles that are expected to last for a number of years. Burberry also has three primary
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On Burberry… The brand‚ the business & luxury branding #1: Brand Identity PART 1: BURBERRY’S BACKGROUND Brand Heritage Thomas Burberry was an 21 year old apprentice to the country drape when he decided to open his own store. Burberry was thus founded in 1856‚ in Basingstoke‚ Hampshire‚ England. Business thrived and by 1870 Burberry became known for it’s outdoorwear. In 1879‚ Thomas Burberry invented gabardine – a breathable fabric made using an innovative process whereby the yarn was waterproofed
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BURBERRY Introduction Rose Marie Bravo‚ CEO for Burberry from 1997 until now (2003). Changed company from “heavily reliant on licensing and distribution ”(1997) to “leading luxury brand”(2003) Revenue increase: £225 million in 2000 almost £600 million in 2003. She has been able to successfully steer the company through an initial public offering of 22.5% in 2002. History: Founded in 1856 by 21 year old Thomas Burberry‚ who opened a draper’s shop and soon invented gabardine‚ a waterproof and
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Overview Burberry is a luxury brand founded in Basingstoke‚ Hampshire‚ in 1856 by Thomas Burberry as a family business. In 2002‚ Burberry became a public company led by Angela Ahrendts. The company operates 260 retail stores and in high-end luxury department stores worldwide. The brand has two headquarters locations in London and New York City. Growth Profile The Burberry brand is offered in North America‚ Europe‚ Asia Pacific‚ and South America. In 2006‚ Burberry had sales of $1292.3 million
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Burberry PLC Equity Research Report Applied Financial Research Weihan Wong CID 00607866 August 2010 Client Specification The client is either a retail or institutional investor seeking to gain an in-depth insight into the profile‚ valuation‚ price‚ risks and growth potential of the equity of the specified company Burberry PLC. The client would expect an analysis of the firm’s business activities‚ its strategy and its future growth drivers. He would also expect a detailed analysis of the firm’s
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has. Statistics show that the the social grade and income of an individual effects the size of the house they live in‚ and typically the higher social grades and incomes will have a larger property (appendices D and E). The young professionals that Burberry targets tend to own
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Burberry Analysis of the competitive environment The aim of this essay is to provide brief and structured analysis of the competitive environment of a Burberry. RENATA GECAN MILEK 19.11.2012 Professional MBA Business Core 2012-2014 Competitive Analysis and Strategy Business Core Class 3 1. Introduction The aim of this essay is to provide brief and structured analysis of the competitive environment of a Burberry. In the first part I will briefly present luxury goods sector‚ trends‚
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How can BURBERRY win more market in China? From its founding in 1856‚ Burberry has become the leading British luxury brand globally. Spartak Thomas Burberry‚ founder of the typical British temperament is the classic British brand Burberry style of the cornerstone. BURBERRY products originally made famous called Gabardine the wind is a raincoat‚ this coat is up to the royal family‚ down to the white-collar staff a little boutique. In addition to traditional clothing‚ the response to the era
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