Report To: Potential Investors From: An Accountant Date: 12/12/2013 Subject: Analysis of Financial Statements This report will focus on two representative fashion companies in UK. They are Burberry and Ted Baker. Both of them listed on London Stock Exchange and belongs to personal goods industry. Burberry is a global luxury brand which operates in the luxury goods manufacture‚ retailer and wholesales segments. The company mainly operates in Europe‚ Asia‚ Australasia and Americas and provides non-apparel
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Brand Identity Prism: Burberry According to Jean-Noel Kapferer‚ there are six aspects of the brand identity: 1) Brand Physique 2) Brand Personality 3) Brand Culture 4) Brand Relationship 5) Brand Reflection‚ and 6) Brand’s Self image The picture of the receiver‚ when it is well presented the brand has the ability to visualise as an Individual - which are mainly based on the Physique and Personality. Also‚ as stereotypical the consumer’s feedback about the brand’s personality reflects in the relationship
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comparing these two models via a few cases of fashion companies. By virtue of making a case study of a listed company‚ Metersbonwe Group‚ analyzing its strategy it could have an evaluation of Johnson & Scholes’ traditional model while the “Bravo” of Burberry would illustrate advantages of Hill & Jones’ model despite of certain limitations. Evaluation of Strategic Marketing Models in Fashion Industry Overview of Models ●Exploring Corporate Strategy model (Johnson and Scholes‚ 1999) The exhibit
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Unit 38 Assignment 1 P1 - Effects of changes in the economic environment on Burberry. Year 2012 unemployment: Unemployment level: As you can see from the graph the unemployment level has increased from 1.64 million in July 2007 to 2.59 million in July 2012‚ in five years the unemployment level has raised by nearly one million of unemployed people. Inflation rate: The graph shows the inflation rate as you can see on October 2011 the inflation rate increased up to 5.2% which was the highest
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Assessor feedback Assessor signature Date Task 1 Burberry‚ a well-established British company‚ is considering opening a chain of stores in Brazil. By comparing the economic data for these two countries complete the following tables to describe the affects that the two different economic environments (that of the UK and Brazil) would have on the activities carried out by the different functional areas of Burberry This provides evidence for P5 how they
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stay the same this year. Overall‚ Burberry and Hermes are more profitable than Mulberry before subtracting all the other operating costs. - Profit margin A higher profit margin indicates a more profitable company that has better control over its costs compared to its competitors. Mulberry has a lower profit margin compared to Burberry and Hermes in every year except 2009. Which means that In 2009‚ Mulberry has better control over its costs than Burberry did in the same year. 2011- the
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Luxury brand’s expansion in China - Opportunities and possible strategies Bachelor thesis in International Business Spring 2011 Author: Dang‚ Xi-Er 890324-5085 Wan‚ Jessica 880226-4369 Tutor: Harald Dolles Acknowledgement This bachelor thesis has been written at the department International Business at the School of Business‚ Economics and Law at the University of Gothenburg. In the time frame of ten weeks‚ we have gained great knowledge about the luxury industry in general
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luxury brands are looking to make their presence in these places. These cities have opened a wealth of opportunity for brands like Louis Vuitton‚ Armani and Burberry. As Sanjay Kapoor‚ MD‚ Genesis Luxury puts it there is a nascent market waiting to explode. “We think the time has come." Genesis Luxury‚ markets brands such as Armani‚ Burberry and Canali in India. Recently‚ Louis Vuitton opened a store in Chennai. Chennai is becoming big in terms of consumers’ spending on luxury and lifestyle‚ feels
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Case Study Lilian Zheng DATE \@ "yy-M-d" 14-9-15 Case Study For Mad About Plaid CFO Doris Milne assured the directors that Project Fulcrum had moved decisively into its implementation phase after a year of analysis and planning. Doris indicated‚ the move to shut down Yorkshire is a relatively small step in what has been a long-term trend toward offshore production.But things got complex that it will have consequences for workers and communities‚and not all of them will be welcomed
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Part A: 1. Principles of Consumer Behavior: Consumer behavior is dynamic. It involves thinking‚ feeling as well as actions of consumers‚ consumer groups and society. The study of consumer behavior looks at how people buy‚ what they buy‚ when they buy and why they buy it. It examines the buyer decision process‚ both individually and in groups. It also examines characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people’s wants and assess
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