its colognes‚ watches and other merchandise to increase profits. Its strategy to drive growth would be to be more customer-oriented and to have a quick response to sales in the market. Some of its competitors would be the high-end companies such as Burberry and Armani. Its main target audience is the higher income men. With a Compound Annual Growth Rate (CAGR) of around 10.11% in the past 6 years‚ it can be concluded that Hugo Boss is doing well even though there was a financial crisis and that it is
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Term Project: Brand Repositioning Brand management 10/21/2011 Submitted To: Prof. S. Balasubramanian Submitted By: Manali Agarwal 10PGDM026 Monica Dhiman 10PGDM031 Naval Maheshwari 10PGDM033 Rahul Jain 10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik 10PGDM024 Shubham Agrawal 10PGDM050 Submitted By: Manali Agarwal 10PGDM026 Monica Dhiman 10PGDM031 Naval Maheshwari 10PGDM033 Rahul Jain 10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik
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Mercedes-Benz Case Suggested Answers: 1. Evaluate the alternative bases that Mercedes-Benz might use to segment its market. Which base would you recommend and why? For this question students should demonstrate their knowledge of the different segmentation bases available to Mercedes. There are a variety of bases available for segmenting consumer markets including profile‚ behavioural and psychographic. There is no correct answer for this question. In consumer markets‚ behavioural variables
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facility location-allocation problem Bowersox D.J.‚ Closs D.J.‚ and Cooper‚ M.B(2010). Supply Chain Logistics Management‚ third Edition Buck Consultants International(1996). Seaports and Their Hinterland. Nijmegen: Buck Consultants International. Burberry annual report (2010/11). Available at http://201011.annualreport.burberry.com/. Cambra-Fierro‚ F. and Ruiz-Benitez‚ R(2009). Advantages of intermodal logistics platforms: insights from a Spanish platform journal. 14/6 (2009) 418-421. Chen‚ C.T(2001)
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"Ports Design Plunges after Chairman Quits." Financial Times. The Financial Times Limited 2012‚ 22 May 2012. Web. 18 Sept. 2012. <http://www.ft.com/cms/s/0/4c953e6c-a3ba-11e1-988e-00144feabdc0.html>. (4) Kollewe‚ Julia. "Reality Check for Burberry as China Cuts Back on Luxury Purchases: Profit Warning Knocks Pounds 1bn off Share Value Chinese Tastes Turn to More Affordable Items." Guardian [London‚ England] 12 Sept. 2012: P27. Print. (5) Flannery‚ Russell. "Special Report: Alfred Chan Dresses
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Example of repositioning Another current example is McDonalds who has lost touch with consumers and global changing needs of consumers (health issue) and are trying to reposition themselves capitalising on their competencies like store location and convenience to update their brand offerings. A brand’s market share and profitability may be strengthened by repositioning. Repositioning can be accomplished by: - physically changing the product - changing the price - changing distribution -
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The Value Chain All of the functions of a company—such as production‚ marketing‚ product development‚ service‚ information systems‚ materials management‚ and human resources—have a role in lowering the cost structure and increasing the perceived value of products through differentiation. As the first step in examining this concept‚ consider the value chain‚ which is illustrated in Figure 3.5.11 The term value chain refers to the idea that a company is a chain of activities that transforms inputs
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European Luxury Sector - Investment Strategy and value creation of the European Luxury Firms Kim-Yann BREDOUX Arthur DAVID François THOMAS N.CROFT Summary Executive summary Introduction In a first time‚ it matters to define the concept of luxury‚ which isn’t a clear concept. It seems that luxury is something that people feel differently. There is no official definition of luxury according to the fact one or another perceives it differently‚ in terms of quality
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Qualification: Graduate Diploma in Infection Prevention and Control Program Course number: 7001 Assessment number: Essay 2 Student number: 2012003068 Course tutor: Mary Cooper Submission date: 26/09/12 1st submission: 1st Submission Word total: 2656 Evidence based practice is an approach to improve the impact of practice in medicine‚ psychology‚ social work‚ nursing and allied
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“ I’m not very good with just being mediocre or OK. My goals are set pretty high‚ no matter what ”. Odell Beckham Jr is my hero. The reason is because he’s such a leader and hard worker. He also never changes for anyone else. He also is a very careful person. He gives back a lot and appreciates a lot of the people that was before him. Odell Beckham jr is one of my hero’s because he’s just a role model and a leader for a lot of people. These people include adults teenagers and even even little kids
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